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Behind The Membership: Baking For Business

Who doesn’t love a little bit of baking every now and again?

There’s nothing quite like sinking your teeth into a sweet piece of sponge cake or baking cookies for the entire family.

But what does it take to build and grow a baking business that stands out?

Amanda Schonberg is a chef, award winning baker and marketing enthusiast who is passionate about helping bakers to create a profitable and successful business.

She’s even built an entire Entrepreneur Community for baking enthusiasts who want to build a brand they can be proud of.

Like most things in life, launching and running a membership site hasn’t always been plain sailing for Amanda.

We got the opportunity to catch up with her and hear about the ins and outs of her journey to building her membership to the success it has become today.

Keep reading to find out more about Amanda’s delicious Entrepreneur Community and how she has helped fellow food entrepreneurs become the go-to baker in their communities…

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Behind The Membership: Makers Momentum Club

For most people, running into multiple challenges when managing a membership business means it’s time to pack up and call it a day.

Well, Nicola Taylor of the Makers Momentum Club isn’t most people…

Her journey has its humble beginnings on Facebook, starting out as an add-on for The Makers Yearbook and evolving into a full-fledged membership.

As we go Behind The Membership with Nicola, she shares the challenges she’s faced changing her business model, the effects the pandemic has had on her and member base…

And how a significant increase in member engagement can be a double edged sword!

Bottom line, she’s proof that when the product is good, it really doesn’t matter how many challenges you face, as long as you forge ahead.

Let’s hear more from Nicola herself… 

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Behind The Membership: Amplified Artists

The Covid-19 pandemic was unkind to most sectors…

And performing arts is one that suffered more than most…

But that didn’t deter Jim Cooney.

He’s the founder of Amplified Artists, an award-winning director, choreographer, and educator, who managed to build his membership from the ground up, right in the middle of a global pandemic.

With his wealth of experience teaching in universities and offering guidance on a more personal basis, he decided to create a membership that could serve as an anchor for artists at a time when their industry had been decimated.

And as I’m sure you’ve already guessed, his membership journey has had its fair share of twists and turns…

Despite that, he’s managed to do more than just stay afloat, even as things have opened up a bit more.

So, without further ado, let’s go Behind the Membership to see how Jim managed to build a business and create value in a period of difficulty within his industry.

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Behind The Membership: The Metalsmith Academy

Launching and building a successful brand isn’t easy…

We all know that… 

But pivoting an already successful business to a completely different model is even more difficult…

Especially in the midst of a global pandemic.

That’s what Lucy Walker, from Lucy Walker Jewellery and The Metalsmith Academy had to do in 2020. 

Realising the need to expand her business and navigate the ever-changing global restrictions of Covid-19, she transitioned from delivering in-person courses on jewellery making to launching her membership website.

And since then she hasn’t looked back.

But while she’s been hugely successful as a membership owner, the past twelve months haven’t been without their challenges. 

As we go Behind The Membership, I speak to Lucy to get some insight into how she braved the transition.

How she managed the highs and lows of life as a membership owner, the lessons she’s learned so far and everything else in-between. 

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Changing Your Business Trajectory with Craig Cannings

In the final episode of season five of Behind The Membership, Craig Cannings, co-founder of Freelance University, joins us to share the story of how he and his wife Kelly transformed their business after switching to the membership model. 

He tells us what inspired them to go down the membership route after selling a la carte courses for so long, why they made the decision to adopt the closed-door enrolment model and how they’ve found a way to stabilize growth in-between launches. 

He also talks about what it’s like running a membership with his wife, the changes they made to the business during the global pandemic to better serve their audience and how they use badges and certifications to aid member retention… Plus much much more. 

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Succeeding with a Small Niche with Lisa Leander

Our guest on this penultimate episode of season five of Behind The Membership is Lisa Leander, founder of Women in Business Education. 

Lisa’s story is a very interesting one. What started off as a planned side hustle targeting a very specific niche audience (possibly the smallest we’ve ever seen with only a few hundred people in the world in the market), quickly resulted in Lisa quitting her job and managing the membership full-time due to the pandemic.

During this episode, she shares what life is like as a membership owner. How she’s tapping into her 10 years of experience as a Director of a membership organization to build the business as quickly and efficiently as possible, why she made the decision to invest in building a team from the very beginning and how Lisa’s personalized approach to recruiting new members has a 50% to 70% conversion rate.

She also talks about why she only delivers live content to her members, how her site is structured to cater for different segments of her members to give them a specialized peer experience and her plans to grow her niche further later this year. 

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From Founder Member to Membership Manager with Ali McGee Kelly

Our guest on this episode of Behind the Membership is offers an interesting and slightly different perspective on memberships… 

Unlike the majority of our guests Ali McGee Kelly doesn’t actually own her own site, she manages The Social Media Marketing Society, a membership owned by one of the world’s biggest social media marketing blogs, Social Media Examiner.

In this episode Ali shares what it’s like to manage a membership as part of a wider team for a larger business, she talks about the changes the company has been forced to make as a result of the global pandemic and the Society’s unique approach to recruiting guest experts.

She also reveals some changes that have been made behind the scenes to enhance member experience, why the Society has decided to adopt the open door model and how Ali and her team manage content within the membership to ensure it stays relevant in an industry that changes almost daily. 

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Overcoming a Subscription Ceiling with Sean Wilson

Sean Wilson joins Callie for this episode of Behind The Membership to talk about Sean Wilson Piano, his membership site for Gospel pianists. 

During this episode Sean shares the details of his journey so far, how he tapped into a small but engaged audience to launch his membership back in 2017, why his approach to delivering content within his membership has changed and the positive impact the pandemic has had on it’s growth. 

He also tells us how he recently overcame his subscription ceiling, now attracting over 100 members a month instead of 40, the steps he’s taken to make engagement skyrocket inside his community and how YouTube has played a huge part in the success of his membership … Plus so much more!  

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Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit

Our guest on this episode of Behind The Membership is Vahn Petit, Founder and singing coach at School Vocalize, an online contemporary singing school based in France.

When Vahn made the decision to adopt a child she realised that she needed to make some changes to the way she worked so she could prioritize family time… and a membership offered her the perfect opportunity to do that. 

Since launching School Vocalize just under two years ago Vahn shares how she has quadrupled her income after niching down to the French market, how she attracts new members using youTube and how recently introducing a new tier to her membership has enabled her to offer one on one feedback to a limited number of members.

She also discusses how the pandemic has had a positive impact on her membership, how she’s building a thriving community who plan to meet in person soon, her goals for the future and much more!

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Daily Sales from Psychology Driven Emails with Rob & Kennedy

With a background in psychology, hypnosis, entertaining and influencing, Rob and Kennedy, owners of The League of Email Marketing Heroes are no strangers to the membership world.

In fact, they both run successful memberships for their diverse range of businesses. 

In this week’s episode of Behind The Membership they’re sharing the story of The League, a membership that teaches entrepreneurs how to turn their marketing emails into profits using psychology.  

During the episode they tell us how they’ve taken ownership of the email marketing space, growing their membership successfully starting with little to no audience, why they choose to send psychology driven daily emails and how 95% of their member conversions come via email. 

Plus they share how they manage their time effectively while running all of their businesses, why they’ve chosen not to adopt the closed-door enrollment model and how their top lead magnet isn’t actually a lead magnet… And much much more. 

This episode is packed with a lot of value! 

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