All Attracting New Members content

Using Online Summits to Attract New Members with Krista Miller

Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with ‘event marketing’ and converting a captive audience into paying subscribers.

In this episode of the Membership Geeks Podcast, I’m joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit…

7 Ways to Get New Members Once Your Membership Launch is Done

In many ways your membership launch is some of the easiest marketing you’ll ever do.

Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.

However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?

How to Stand Out as the Go-To Expert on your Membership Topic

You know your membership topic inside out, so potential members should instantly want to sign up to your site, right?

Unfortunately it doesn’t work like that…

You need to lay some groundwork first so that potential members know exactly what they’re signing up for.

And part of that is building trust…

Trust that you know what you’re talking about and can help them solve a particular problem that they’re facing…

In other words, they need to be sure that you’re the expert that can help them…  

And that’s not always an easy thing to do, especially if you’re new to your industry or operate in a competitive market.  

So how can you stand out as the go-to expert on your membership topic?

Let’s find out…

Understanding the Customer Journey with Kenda Macdonald

Do you understand the buyer behaviour of your potential members? 

The journey they go through before making the decision to join your membership…

Believe it or not, understanding the psychology behind buyer behaviour will help you grow your membership… 

It will inform how you market to them, interact with them and ensure you give them exactly what they need at every stage of the buying process so they press the ‘join now’ button when they’re ready… 

So how can you get this right? 

We speak to Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, ‘Hack the Buyer Brain’, to talk about behavioural automation and how you can leverage it for your membership. 

Kenda has her own successful membership site, The Marketing Automation Academy, and is a forensic psychology major.

She explains that by learning how members make buying decisions, we can reverse engineer that journey to encourage signups…

Read on to hear what she has to say… 

Top Takeaways from Social Media Marketing World 2022

Fresh on the back of attending Social Media Marketing World 2022, we’re sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy.

Are These Roadblocks Costing You Membership Sales?

Are there obstacles in your membership that are costing you sales?  

It’s very likely there are, and you’re just not aware of it…

There are some all too common roadblocks that are costing membership owners sales and signups.

Often people don’t realise it’s happening because they don’t even know these obstacles exist

But it’s crucial to identify and address them if we want to boost sign ups.

The good news is that most of the time it all boils down to some very common obstacles that can easily be fixed…

And as always, we’re here to help you with that.

We’ve compiled the six of the most common roadblocks with our tips on how to smash through them to gain those sales.

Using Testimonials to Grow Your Membership

Testimonials are an extremely powerful tool in your marketing arsenal because of the social proof they provide… 

Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much, much further than any marketing copy you write yourself.

And testimonials from happy successful members are amongst the most effective types of social proof there is.

However, too often membership owners take a passive approach when it comes to getting and leveraging testimonials…

Waiting for members to provide them with feedback rather than proactively encouraging them to do so.

Regular, focused campaigns aimed at collecting member testimonials – and most importantly using them effectively – will add a whole new level to the marketing of your membership…

Let’s take a closer look at how you can do this…

Email Marketing Strategy for Memberships with Rob & Kennedy

Email marketing is dead…

That’s what some people say, but is this actually the case?

This is a subject that came up recently when I spoke to experts on the wonderful world of email marketing, Rob and Kennedy, founders of The Email Marketing Heroes…

It’s their opinion – as well as ours – that email is still an extremely powerful tool in your marketing arsenal…

And if you utilize them in the right way, they can be your main driving source for new member sales.

But if you dive in without a proper plan, your emails could end up living in spam and the trash folder.

So how can you create a solid email marketing strategy that delivers results?

Rob and Kennedy – fast becoming recognized for re-shaping the way we think about email marketing – really know their stuff when it comes to this…

And they’re very kindly sharing their take on the dynamics of modern-day email marketing with us!

So get your notepad at the ready to find out how you can use email marketing to grow your membership.

Let’s dive in… 

6 Changes That Will Improve Your Membership’s Email Marketing Results

Are you using email marketing to drive member signups? 

If done correctly, a strong email strategy will increase the flow of people into your membership sales funnel, turning complete strangers into paying members.

In simple terms, they’ll come into your world, consume a free piece of content…

Maybe by reading your blog, listening to your podcast or downloading a lead magnet…   

And they’re left wanting more, so subscribe to your email list to receive regular updates from you.

And once they’re on your list, that’s when the hard work begins…  

Because it’s not enough to have these people simply reading your emails…

You want to inspire them to take action…

To press the ‘join here’ button your sales page and enter your membership community…

But how can you do this?  

Here are six ways to level up your email marketing efforts so you can convert more subscribers into paying members…

4 Things You Can Do Today to Drive Membership Revenue

How would you like to make more money in your membership today?

It’s a no brainer, right? Of course you do. 

As membership owners, we’re naturally always looking at ways to increase revenue.

Most of the time this will include planning long-term sales and marketing strategies, but what about the here and now?

Good news!

There are tactics you can implement today to inject some additional revenue into your business…

And I’m here to share them with you.

Here are four things you can do today to drive membership revenue…