How can you increase the “sticky factor” of your membership, making it a place that people don’t want to leave?
One simple way is to signpost future value…
This is one of the areas where many membership site owners typically fail.
They focus too much on the now…
They don’t focus enough on building awareness of the value their membership will bring in the future.
If this is something you do, then you’re missing a huge opportunity…
Because, if members are considering leaving and find out there’s engaging content is on the horizon, it will make their decision more difficult…
Signposting future value will play into the ‘pain of disconnect’ and create FOMO (the Fear of Missing Out) for future content.
So how can you increase the stickiness of your membership by signposting future value?
Here are seven simple ways…Read More
If there’s one thing you need to have at the core of your membership strategy, it’s member retention.
Attracting new members is one thing…
But making them actually want to stick around in the long term is a completely different ball game.
And the last thing you want to have is a business that’s leaking members left, right and centre!
So, how can you make sure that your retention rate doesn’t spiral downwards?
Avoiding these six common member retention mistakes will help…Read More
Membership sites are a value exchange…
When a member makes the decision to enter your community and pay you on an ongoing basis…
It’s important that you hold up your end of the bargain and consistently deliver.
In other words, you need to give members a reason to stick around…
And very often this comes in the form of creating content and being present every day in your forum or Facebook group …
These are the primary means of providing that value…
But there are other simple tactics you can utilize that ensure you deliver massive value to your members…
Ones that don’t rely on you constantly creating premium content.
Let’s find out what they are…Read More
But unfortunately they’re unavoidable.
And while there are a few things you can try to pre-empt and prevent cancellations, they won’t work all of the time.
That’s why every membership site owner should have in place a very useful tool at our disposal to make the best of the situation…
A strong membership exit survey…Read More
Customer service is at the heart of the member experience.
No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.
Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour…Read More
As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.
From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.
However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.
In this article, we look at one of our favourite tactics for member communication, engagement and retention – the humble “member roundup email”.Read More
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves – whatever the reason – it’s hard not to see that as a negative.
However when a member cancels, it doesn’t have to be the end of the road…Read More
Member retention is critical to the long-term success of your membership website.
It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!
In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.Read More
When you either have a large amount of content inside your membership, or you’re continuously adding new content on a regular basis – there’s a real risk of overwhelming members.
And when members are overwhelmed, they’re less likely to stick around.
This is where having a smart approach to your membership content strategy is crucial…Read More
Churn is perhaps THE key measure of membership site performance.
It’s a KPI that every membership site owner should be tracking, but the majority of membership site plugins and programs don’t actually track this for you.
If you don’t know that you don’t know, how are you ever going to fix it?
By the end of this post, you’ll understand what churn in, have an easy way to measure your churn rate, and know six key ways to improve your member retention.Read More