Membership Geeks

All Member Retention content

Avoid These Terrible Membership Cancellation Policies

Every membership owner wants to retain their members.

Obvious, right?!

But often the drive to hang on to every single member can result in you going down completely the wrong path when it comes to handling cancellations.

Making the cancellation process difficult or too harsh is certainly a way to leave a bad taste in members’ mouths!

Even if someone leaves your membership, they may still recommend your product to their friends and families.

And possibly come back one day themselves.

But not if you screw things up by having terrible cancellation processes like these…

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How to Identify Your Member Drop-Off Points

What do you fear most as a membership site owner?

Let us guess… Cancellations?!

We’ll let you into a little secret…

You’re not alone in this.

Cancellations are without doubt the big bad boogeyman of the membership world…

Even your friendly neighbourhood Membership Geeks face this fear with you!

No one likes them…

But the truth is, cancellations are inevitable…

They’re part and parcel of running a membership business.

There are strategies you can implement to reduce the number of cancellations and bring your churn down…

Things like nurturing and engaging your member base, solid retention processes and so on… 

You can also put measures in place to slow your cancellation rate down…

But don’t kid yourself.

Cancellations are going to happen.

As membership owners that’s just something we have to accept….

And handle them gracefully so that we’re not burning our bridges with people who could easily come back and re-join the site in the future.

Sometimes the reasons for cancellation are beyond your control…

And often, they’re even beyond the control of your members…

After all, life happens!

But it’s important to know that there are some predictable drop-off points in memberships that you can identify ahead of time.

Let’s explore this in more detail… 

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Increase the Stickiness of your Membership by Signposting Future Value

How can you increase the “sticky factor” of your membership, making it a place that people don’t want to leave?

One simple way is to signpost future value…

This is one of the areas where many membership site owners typically fail.

They focus too much on the now…

They don’t focus enough on building awareness of the value their membership will bring in the future.

If this is something you do, then you’re missing a huge opportunity…

Because, if members are considering leaving and find out there’s engaging content is on the horizon, it will make their decision more difficult…

Signposting future value will play into the ‘pain of disconnect’ and create FOMO (the Fear of Missing Out) for future content.

So how can you increase the stickiness of your membership by signposting future value?

Here are seven simple ways…

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Avoid These 6 Common Member Retention Mistakes

If there’s one thing you need to have at the core of your membership strategy, it’s member retention. 

Attracting new members is one thing…

But making them actually want to stick around in the long term is a completely different ball game.

And the last thing you want to have is a business that’s leaking members left, right and centre! 

So, how can you make sure that your retention rate doesn’t spiral downwards?

Avoiding these six common member retention mistakes will help…

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4 Simple But Effective Ways to Deliver Massive Value to Your Members

Membership sites are a value exchange…

When a member makes the decision to enter your community and pay you on an ongoing basis…

It’s important that you hold up your end of the bargain and consistently deliver.

In other words, you need to give members a reason to stick around…

And very often this comes in the form of creating content and being present every day in your forum or Facebook group …

These are the primary means of providing that value…

But there are other simple tactics you can utilize that ensure you deliver massive value to your members…

Ones that don’t rely on you constantly creating premium content.

Let’s find out what they are…

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How to Handle Customer Service for Your Membership Site

Customer service is at the heart of the member experience.

No matter how great your membership site is, you’re going to have members contacting you for additional support at some point.

Providing your members with good customer service is an easy way to elevate their experience of your site, and similarly a bad customer service experience will quickly turn their opinion of your membership sour…

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How to Easily Increase Engagement with Member Round-up Emails

As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community.

From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems.

However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective.

In this article, we look at one of our favourite tactics for member communication, engagement and retention – the humble “member roundup email”.

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21 Quick Tips for Improving Member Retention

Member retention is critical to the long-term success of your membership website.

It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!

In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.

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