How to Handle a Membership Price Increase

Most membership owners dread raising their price. They put it off for months, imagine the angry emails, and secretly hope nobody notices when it finally […]

How to Pivot Your Membership, Without Losing Half Your Members

How would you manage your membership pivot? Stay quiet and hope nobody notices, or announce it and brace for an exodus. Neither is the right […]

The 4 Things You Need to Scale Your Membership

Most membership owners think scaling means working harder. Growth stalls, so the instinct kicks in: post more, add another feature, bolt on another bonus. Work […]

What’s Your Membership’s Endgame?

Ask most membership owners how their MRR is doing and they’ll tell you to the dollar. Ask them what they’re actually building towards… And you’ll […]

The 5 Things High Performing Membership Owners Do Differently

You could have the best content in your niche. The smartest retention strategy. The tightest, warmest community anyone has ever built. None of it matters […]

Should You Onboard Trial Members Differently?

Most membership owners have exactly one onboarding sequence. New member joins, they get the welcome email, the tour, the survey, the first-step nudge. Same thing […]

How to Improve Your Member Experience So It’s Truly Memorable

Every membership owner I talk to thinks their retention problem is a content problem. They need more lessons. More templates. More features to point to […]

The Ethical Way to Use Scarcity and Urgency in Your Marketing

Countdown timers. Closing doors. “Only 5 spots left.” If you’ve spent any time around online marketing, you’ve been told that you need these tactics or […]

Why Your Membership Signups Have Slowed Down (And How to Fix It)

When membership signups slow down, most owners go straight for the sales page. They rewrite the headline, tweak the pricing, add another testimonial… Chances are, […]

Should I Drip Membership Content to Improve Retention?

I’m faced with this more often than you’d think. A membership owner has a handful of courses sitting in their content library. Retention isn’t where […]

Marketing to People Who Don’t Realize They Need You

Most of your marketing is aimed at the wrong people. Not wrong in the sense of the wrong demographic, wrong in the sense that most […]

Push vs Pull Marketing: Which Works Best for Your Membership?

Every piece of marketing you send out is making a choice, whether you’ve noticed it or not. You’re either talking about what your members are […]

Your Members Aren’t Leaving Because They’re Busy. They’re Overwhelmed!

You run the cancellation survey. The responses come back. “Didn’t have time.” “Wasn’t using it enough.” “Life got in the way.” And most membership owners […]

Breaking Down the Membership Marketing Flywheel

Most membership owners are running a funnel. They attract traffic, build a list, make the sale – and treat that sale as the destination. Job […]

The Trust Recession Is Hurting Your Membership – Here’s How to Adapt

Something has shifted in the last few years. Conversion feels harder. Audiences are slower to commit. People who would have joined without much persuasion are […]

Try This Weird Tactic For Your Next Membership Promo

Most membership promos follow the same playbook. Drop the barrier to entry as low as it will go. Offer a free trial, a discounted first month, a $1 fortnight. Get people in the door for as little commitment as possible and hope they stick.

I want to make the case for doing the opposite…