Membership Geeks

All Launching content

Things You Quickly Learn in your First Year as a Membership Site Owner

As we come to the end of the year, this is the time when everyone tends to get a little bit thoughtful and reflective…

Looking back on what’s been achieved over the past 12 months and planning for the coming year.

For more established membership owners the year ahead might be fully mapped out so they know what to expect.

But for those new to the membership world, what lies ahead is largely unknown…

And a little bit scary! 

While we don’t have a crystal ball to tell you exactly what’s going to happen over the next 12 months…

We can try our best to prepare you for some of the things you’re likely to discover in your first year of running a membership site.

So if you’ve recently become a membership owner or are about to launch your website, read on…

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6 Ways to Create Interest and Buzz for Your Membership Launch

A product launch is both an exhilarating and terrifying time, especially when you’re launching something brand new.

There’s a lot of anxiety that comes with it with constant questions springing to mind…

What if nobody buys?

What if too many people buy and your website goes down? 

What you can’t handle them all buying at once? 

A membership launch is no different.

But unlike some other products, a membership site doesn’t need to live or die based on a launch alone.

And while this takes some of the pressure off, you do still want your membership launch to be as successful as possible.

After all, the goal of any launch is to get as many people as possible aware of your product and, hopefully, purchasing.

For a membership site that means you want your first influx of members to give you some momentum to move forward with…

To get your community up and running, to get people engaging and consuming your content and giving you feedback that enables you to make your product even better…

Which in turn makes it easier for you to attract new members in the future.

But how do you ensure that your launch is a success?

Let’s explore six of our favorite tactics to create interest and buzz for your membership launch…

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Overcoming Perfectionism When Starting a Membership Website

Is your quest to make everything perfect with your membership website holding you back? 

When you’re at the beginning of your journey…

Or maybe even if you’ve been in business for a while…

The need to get everything right…

From features and tech to your content and community…

Can be all consuming.

So much so that it prevents you moving forward altogether.

You become stuck over-analysing, over-thinking and fretting over every little thing.

But it doesn’t need to be this way.

Here’s how to overcome perfectionism when starting a membership website…

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When is it The Right Time to Start a Membership Site?

Is now the right time for you to start a membership site?

You might have been thinking about this for a while…

But you’re not sure how or when to start exploring this further…

Or even if it’s a good idea to start one at all!

(Let’s be honest… owning a membership isn’t for everyone.)

The thing is, memberships are a complex business model…

There are a lot of moving parts and things to consider to keep the machine spinning…

And timing is everything. 

Memberships aren’t the type of business you should start on a whim…

The last thing you want is to realize a few months in that you probably should have waited or prepared a bit more…

And once you’re up and running, it’s a lot harder to roll back your plans because you’ve got people counting on you (and paying for their subscription.)

So, to avoid getting into that situation, you’ll want to think about timing first.

So are you ready? 

Let’s take a look at some good indicators that will help you decide…

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How We Built Our Audience Before Launching Our Membership

How do you build an audience before you launch your membership?

This is a question every successful membership owner has had to contemplate at one point.

Because doing things the other way around – launching a membership and then trying to find an audience – simply doesn’t work.

When Callie and I decided to launch Membership Academy, we started pretty much from zero…

We had little to no audience and our marketing activity was inconsistent…

Yet we’ve gone on to build a seven figure business that has attracted thousands of members…

So how did we do it? 

Here’s the story of how we built our audience before launching our membership…

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6 Things to Do After You’ve Launched Your Membership

You did it! You’ve launched your membership…

All the hard work, blood, sweat and tears has paid off and your vision has now become a reality.

Congratulations!…

Now what?

You see, launching a membership isn’t just about opening the doors to your site…

It’s about what you do post-launch… 

The first 30 days after you launch your membership are absolutely crucial…

So how can you make the most of this time and get your membership site off to best possible start?

Here are six things you should do after you’ve launched your membership…

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Pros and Cons of Pre-selling Your Membership

Turning your membership idea into a reality can take a lot of time and, often, a lot of money.

As such you might be trying to find a way to raise funds earlier in the process.

Some membership owners do this with a pre-sale.

A pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn’t exist yet!).

If they are, then you can generate seed money to help finance the development of your membership.

However, before pre-selling your membership idea, it’s important to know the pros and cons…

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Breaking Down the 6 Different Types of Membership Launch

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.

It’s a big deal!

However that grand opening isn’t the only opportunity you have to launch…

In fact there are 6 different types of launches that can come into play at various stages of your membership journey…

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5 Options For Starting a Membership BEFORE You’ve Grown Your Audience

We’re constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership.

However for some people the temptation to rush headfirst into their membership is just too strong.

Truth is that if you haven’t built an audience that you can mobilize and monetize, you’re going to find it an uphill struggle trying to get your membership off the ground.

But it’s not all doom and gloom. In this podcast, I share 5 options you have if you’re wanting to build a membership before building your audience.

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5 Mix-and-match Strategies for a Successful Membership Site Launch

Build it and they will come.

While that approach may have worked for Kevin Costner in Field of Dreams; it most certainly does not apply to launching a successful membership website.

Time and time again we see cases where people are so entrenched in the process of building their membership site that they haven’t even begun to think about how to get it off the ground.

A good membership site launch plan needs to increase awareness, raise interest and build demand.

By doing this you put yourself in the best possible position to succeed when you open the doors.

The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membership site gets off to a good start…

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