A Member a Day Without Marketing with Nigel Moore

In this episode of Behind the Membership Callie is talking with Nigel Moore all about his membership site, The Tech Tribe.

Nigel offers all members a personal coaching call when they join, has a private coaching section in his community and creates most of his content based on member questions and needs. As a result he’s really tuned into what his members, and his potential members, are looking for and what will help them to get results.

Here Nigel also talks about getting a member a day without marketing, and what happens when he actually turns his marketing funnel on. As well as the challenge of content creation, doing things that don’t necessarily scale, introducing a higher membership tier into the mix, and more.

Cultivating a Membership Community with Terra Dawn

In today’s episode of Behind the Membership Callie talks with Terra Dawn from Uncork Your Dork and the Wham! Bam! Business Plan!

Terra’s had her membership for over a year now and in this episode they’re talking about why she initially moved from Teachable to WordPress and why she’s recently moved her community from an onsite forum to Mighty Networks, and the effect that this has had on both her engagement and her retention.

Terra also discusses how she uses challenges and summits to market and grow her membership site, how the membership has changed her business focus and what she’s doing next to grow the membership even further

Low Cost and High Volume with Mark Warner

In this episode of Behind the Membership Callie talks with Mark Warner about his membership site for teachers, Teaching Packs.

Mark has a very different model to most membership site owners, offering only a very low cost non-recurring annual membership. So we’re talking about why Mark made that decision, and how it’s enabled him to attract 15,000 teachers to his membership over the last five years, as well as completely transform his own life in the process.

Hiring as You Grow with Tim Topham

In this episode of Behind the Membership, Callie talks with Tim Topham from TimTopham.com, whose membership site is all about helping piano teachers to improve both their creative skills and their teaching businesses.

Listen in to hear how Tim made the leap from his teaching job to full time membership site owner, and the challenges and opportunities that that’s brought for him.

Plus Tim shares his advice on growing a team for your membership, making your first hire early, bringing in other content creators and the importance of just getting started and fine tuning as you go. And much more!

Success in a Crowded Niche with Scott Baptie

In this episode of Behind the Membership Callie talks with Scott Baptie from Food for Fitness about his new membership site, The Food for Fitness Inner Circle.

While Scott’s membership site has only been open for a few months, he already has a few hundred members, and here we’re talking launching, going all in on the membership model after years of offering services and products, and how he’s managed to attract members, despite being in a very crowded market.

We also dive into how Scott uses features like private coaching and accountability groups as part of his membership, as well as what he’s doing to grow his membership and improve retention going forward.

Removing the Barriers to Membership Sales with Kim Bultsma

On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content.

Kim and Callie talk niching down, running completely free trials to attract new members, implementing member challenges to improve engagement and retention and the joy of watching your members make progress thanks to your content.

They also talk about how Kim came to start her own business in the first place after years of being a teacher, and the impact that this change had on her family life.

Plus, Kim shares some of the challenges that she’s encountered along the way, particularly when it comes to balancing time between her service business and the membership site.

Highs and Lows of a Closed Door Model with Brandon Vogt

In this episode of behind the membership, Callie talks with Brandon Vogt from Claritas U about how he’s achieved success with his membership site for Catholics who want to get clear on their faith.

Brandon has managed to create and run this six figure membership site alongside a full time job and gained over a thousand members with just his first launch, a pretty impressive achievement by anyone’s standards.

Here we look at how Brandon uses the launch model to only open his site twice a year and the pros and cons he’s found of doing this, including how it impacts his churn and ongoing member numbers.

We also talk premium tiers, engagement, content creation, retention and more!

Creating a Successful Membership Ecosystem with Janet Murray

In this episode of Behind the Membership, Callie is talking with Janet Murray, PR and marketing strategist and owner of The Studio membership.

Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different range of services and products including books, live events, consulting and mastermind groups.

Here we dive into the role The Studio has in Janet’s business, and how the membership has evolved and expanded over the last few years, actually resulting in a current rebrand and a restructuring.

We also look at why customer care is vital and some of the things Janet is doing differently to help with both attracting new members and keeping existing members, including the use of open days, reset and exit calls.

Building a 7 Figure Bass Empire with Scott Devine

The Behind the Membership podcast is back for Season 2!

And we’re kicking off this season with a very special guest, the one and only Scott Devine from Scott’s Bass Lessons.

Now, Scott was actually a client of ours for many years and we saw his site go from free YouTube videos and a PayPal donate button to a seven figure membership site in the years that we worked with him.

Scott’s Bass Lessons has been running for 6 years now and has attracted over 30,000 members in that time. So there’s a lot to pack into this episode!

Dealing with Failed Payments in Your Membership Site

Failed payments are often the unspoken bane of the membership site owners life and for some membership sites involuntary churn (churn from issues such as failed payments rather than direct cancellations) can have a huge impact on growth.  

But the good news is that being prepared for failed payments and having processes in place to deal with them when they occur can greatly reduce the impact that they have on your membership site.

So in today’s post we’re going to take a look at how to deal with failed payments as well as how to prevent them in the first place.

Growing Through Collaboration with Laura Robinson

Laura Robinson from Worditude joins Behind the Membership this week for the 10th and final episode of Season 1.

The Worditude Club is still in it’s first year and Laura talks with us about how the membership has already changed and evolved in that time, why she is aiming for consistency more than scale, how collaborating with others has helped growth and also how the membership fits in with her one-to-one services as well. And much more!

Running a “Limited Lifecycle” Membership with Lisa League

Lisa League from QPractice is today’s guest on episode 9 of Behind the Membership with Callie Willows.

QPractice has been running for 4 years and focuses on helping interior designers to pass their professional exams, which means that the membership is somewhat finite as there is a natural conclusion to the membership once members pass their exams. Listen in to find out how Lisa deals with this and ensures that the membership works for both her and her members.

Achieving Success in a Small Niche with Shannon Rogers

Shannon Rogers from The Hand Tool School joins Callie on episode 8 of the Behind the Membership podcast.

The Hand Tool School has been up and running for 7 years now offering standalone courses, and the recurring membership element was added just over 12 months ago. Shannon provides a unique approach to his teaching model and makes impressive use of automation and tagging to provide a more hands on and customised approach to his members.

Experimenting Your Way to Success with Holly Gillen

Holly Gillen from Business Cinema Academy and Holly G Studios is joining Callie on this episode of Behind the Membership.

Holly has been running her membership alongside her video production business for 15 months now, after trying lots of other business models previously. Holly shares a lot of great tips for us in this interview, including how she uses challenges to attract new members, her experience with using Kajabi for her membership site, and how important it is to only attract members when they’re ready for your membership.

Building a “Non Guru” Membership with Christopher Sutton

Christopher Sutton from Musical U joins Callie on episode 6 of Behind the Membership.

Christopher has run his business for 8 years now, with his membership site being the predominant offering since 2015.  Christopher places a lot of emphasis on user experience and gamification in the membership and unlike many membership site owners, Christopher is also not the figurehead or guru of the membership, in fact most of the content is created by other people.

Attracting the Right Kind of Members with Julie Christie

Julie Christie from Togs in Business joins Callie on this week’s episode of Behind the Membership.

Julie’s membership is less than a year old, and Julie shares some great insights into the first 6 months of her membership and how important narrowing down her ideal member has been and why her focus is on quality of members rather than quantity.