Using Video to Add a Personal Touch to Your Membership Site

With a membership site, you’re usually relying on volume in order to scale. And the more members you have, the less able you may feel to actually connect and engage with all of them.

The truth is, there may often be a large percentage of your members that you don’t really know, and that’s okay. But more so than ever, a little extra personal touch can go a long way.

In this article we’re looking at one way to add that personal touch to your membership site, making your members feel welcome and valued, and increasing the likelihood that they will engage with you and your community, and remain members for longer.

Making the Leap from Products to Membership with John Tuggle

John Tuggle from Learning Guitar Now joins Callie on this weeks episode of Behind the Membership.

Learning Guitar Now has been around for over 10 years, starting out selling books, DVDs and standalone courses before adding a membership offering into the mix. John’s membership now accounts for around 75% of his monthly income, with one-off product sales making up the rest and he has a lot of great experience to share with us!

Restrict Content Pro Review

Restrict Content Pro is a light weight, well developed option that is easy to setup and ideal for simple, single level memberships. 

It’s extensions also make it an excellent choice for magazine style memberships, group memberships and as a base for custom development.

Thinking Outside the Membership Box with Avalon Yarnes from Avalon Cakes School

In this episode of Behind the Membership Callie talks with Avalon Yarnes from Avalon Cakes School. What makes Avalon and her membership so different is just how creative she is, in both her marketing and her retention tactics.

Here we talk leaving her job to start the membership, thinking outside the box to create a great retention hook and gamify her site, creative marketing, the challenge of trying to do all the things, and much more!

Pivoting A Membership with Colin Gray from The Podcast Host Academy

Colin Gray from The Podcast Host Academy is joining Callie on this episode of Behind the Membership. Colin actually had a false start with his membership site, something many of us fear, but is now starting to thrive after pivoting his approach and brand.

Here we talk creating ongoing value, the flow between free and paid content, the part live support plays in his membership, how he went from a member a week to a member a day, why he’s not sure about having a community and where to look for marketing and retention inspiration.

Idea to Launch in 2 weeks with Stacey Harris from Hit the Mic Backstage

In the first episode of Behind the Membership, Callie is joined by Stacey Harris from Hit the Mic Backstage.

Stacey has been running her membership for 2 years now and we discuss the running of her site, including how she managed to launch in just 2 weeks, the sales funnel she uses to attract new members and how a $1 trial has effected sales, how her membership has evolved over the last 2 years and her challenges and highlights.

The Most Effective Tools for Reducing Your Membership Churn

Retention is king when it comes to membership sites. After all, for recurring revenue to be impactful, it needs to actually recur!

We’ve talked several times on the blog and podcast before about ways to increase retention, and it’s definitely a topic that we could easily spend hours on!

But it’s one thing to talk about improving retention and another thing to actually implement, so in this article we’re taking a look not at why retention is important, but at some tools you can use to up your retention game and reduce your membership churn (and no, you don’t need to be using all of them!)

4 Options for Tracking Vital Membership Metrics

As a membership site owner it’s really important to know the numbers behind your membership. And it’s something a lot of membership site owners don’t really do, or don’t do fully.

In this article we’re taking a look at some of the metrics you should be tracking each month, as well as different ways that you can do this, and how that may change as your membership grows.

5 Ways Membership Site Owners Can Capitalize on Facebook Live

Facebook Live is one of the most popular marketing channels there is right now – whether you want to grow your audience, become more visible or increase sales.

Membership owners who don’t embrace live video risk losing out, as it gains more and more popularity and becomes a preferred content type of Facebook’s ever changing algorithms.

So, if you want to raise your game, increase your authority, deepen the connection and relationship with your audience and attract more members, Facebook Live is an avenue you want to be using.

In this article we take a look at 5 different ways you can use Facebook Live as a membership site owner, in order to achieve the best results.

Taking Your Membership Offline for Increased Success

There is a lot of benefit to be had in connecting with your members offline, and you’ll often find that there comes a point in your membership when your members are actually crying out for more in-person connection, either with yourself or with others in your membership.

In this post we take a look at four different ways that you can take your membership offline and connect with your members on a deeper level.

5 Things to Consider When Adding Gamification to Your Membership Site

Gamification, the act of applying game elements and game theory to non-gaming situations, can be a great addition to many membership sites and provides a number of different benefits.

However actually adding gamification to your membership site can be a bit of a balancing act, and successful gamification requires some careful thought and planning in order to be effective for your members long term.

5 Simple Ways to Use Forms to Improve the Member Experience

Whilst you may think about using a contact form plugin such as Gravity Forms to add contact forms on your membership site, it’s actually capable of so much more than this and in fact has a whole host of powerful features and add-ons that can be used to further enhance your membership site.

Gravity Forms is actually a bit of a ‘secret weapon’ of ours when it comes to memberships, as this one plugin can form the base of so many more advanced features that provide a better experience for both you and your members.

So, here’s just a few of the ways that you could use Gravity Forms (or similar options such as Ninja Forms) to improve your membership…

4 Plugins for Creating an Awesome Online Course

If you’re creating an online course then you may want to consider using an LMS plugin instead of or as well as a membership plugin. Here I’ll compare the top 4 LMS plugins for creating an online course – Woo Sensei, WP Courseware, LifterLMS and LearnDash.

WooCommerce Memberships Review

There’s so much to like about WooCommerce Memberships and it’s certainly a great choice for any membership that will also be selling other products, particularly if member discounts are required.

However there are several areas of weakness that make it best used for a particular type of membership only, rather than more general memberships.

In this review we’ll look at the good, the bad, and the kind of sites that this option is best suited to.

Tools for Creating Your Membership Sales Funnel

Even if you’re just getting started with your online business you’ve no doubt heard people talking about the importance of sales funnels. And with good reason – they’re proven to be one of the most effective ways of taking a website visitor from subscriber to customer on, essentially, autopilot.

In order to do our sales funnels right however, there’s certain tools that you might want to use to make the process as impactful as possible.

Choosing a Payment Processor for Your Membership Site

It’s probably a fair guess that you want your membership site to make money, and in order to do that you will need to have a simple and secure way of taking peoples payment details. These days there are a lot more options for receiving payments, and it can be difficult to know which the best option is.

In this post we look at some of the different payment options available, some important factors that you need to consider, and the 5 things that will help you to make the right choice for your membership site.