I'm kicking off season two of Behind the Membership with a very special guest, the one and only Scott Devine from Scott's Bass Lessons.
Now, Scott was actually a client of ours for many years, the very last client we stopped working with in fact. And we saw his site go from free YouTube videos and a PayPal donate button to a seven figure membership site in the years that we worked with him.
Scott's Bass Lessons has been running for 6 years now and has attracted over 30,000 members in that time. It's also gone from one-man bad to having a full faculty of world class bass educators. So there's a lot to pack into this episode!
Listen in to hear:
- How Scott went from winging it to attracting 30,000 members in just 6 years
- Getting started with free YouTube videos and how YouTube has been a main source of members – with over 500,000 subscribers to his channel
- How SBL became the Netflix of bass education and dominated the market with an all-star guest faculty providing weekly live content
- Offering annual only memberships for less than $200 and what happened when he recently added a monthly option
- What happened when they changed the format of videos they were producing and why professional marketing videos just didn’t cut it
- Going from a one-man band to a thriving team and learning to become a manager along the way
- What he’d change and focus on if he was starting all over again
- And much much more!
Let us know your biggest takeaways from this episode over in our free Membership Mastermind Facebook Group.
Connect with Scott:
Referenced Links:
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