Membership Geeks

Hiring as You Grow with Tim Topham

Play Podcast Episode Subscribe to the Podcast Download Transcript

In this episode of Behind the Membership, Callie talks with Tim Topham from, whose membership site is all about helping piano teachers to improve both their creative skills and their teaching businesses.

Tim's had his Inner Circle membership site for two years now and in this episode we dive into how he made the leap from his teaching job to full time membership site owner, and the challenges and opportunities that that's brought for him.

We also talk about increasing member engagement via gamification, challenges, and apps, and how Tim uses monthly webinars to attract new members.

And we discuss growing a team, making your first hire early, bringing in other content creators and the importance of just getting started and fine tuning as you go. And much more!

I would definitely say to people listening, you don't have to create everything in your membership, and you also don't have to pay people necessarily to create things for you. A lot of people just want to get eyeballs in front of them. So definitely reach out to people and get help because for me, it's all about the collective genius.”

Listen in to hear:

  • How Tim’s membership evolved from his free blog sharing tips with other piano teachers
  • The benefits of launching to an existing audience
  • Why he quit teaching to run the membership site full time and how that enabled him to grow quicker
  • The challenge of pricing a membership aimed at solo practitioners
  • How Tim is running monthly webinars to bring in a steady stream of new members
  • How sending physical gifts and personal videos at key points has improved churn
  • The effectiveness of running challenges throughout the year as well as giving members ways to mark progress
  • Why he created an app for delivering his free content to members
  • The part tech plays in the long term success of your membership site and why he wish he’d got it right from the start
  • How he’s building a team to enable him to focus on the more important tasks and his top tips for getting started with hiring
  • How bringing in other experts to create content provides a wider perspective for members and diversifies the experience

Connect with Tim:

Thank You For Listening

We really appreciate you chosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Level up with the Membership Growth Matrix

Level up with the Membership Growth Matrix

Discover how to truly scale your business with our proven framework for taking your existing membership to the next level

You may also be interested in...

Learning Center