Membership Geeks

Understanding the Customer Journey with Kenda Macdonald

Do you understand the buyer behaviour of your potential members? 

The journey they go through before making the decision to join your membership…

Believe it or not, understanding the psychology behind buyer behaviour will help you grow your membership… 

It will inform how you market to them, interact with them and ensure you give them exactly what they need at every stage of the buying process so they press the ‘join now’ button when they’re ready… 

So how can you get this right? 

We speak to Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, ‘Hack the Buyer Brain’, to talk about behavioural automation and how you can leverage it for your membership. 

Kenda has her own successful membership site, The Marketing Automation Academy, and is a forensic psychology major.

She explains that by learning how members make buying decisions, we can reverse engineer that journey to encourage signups…

Read on to hear what she has to say… 

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Behind The Membership: Baking For Business

Who doesn’t love a little bit of baking every now and again?

There’s nothing quite like sinking your teeth into a sweet piece of sponge cake or baking cookies for the entire family.

But what does it take to build and grow a baking business that stands out?

Amanda Schonberg is a chef, award winning baker and marketing enthusiast who is passionate about helping bakers to create a profitable and successful business.

She’s even built an entire Entrepreneur Community for baking enthusiasts who want to build a brand they can be proud of.

Like most things in life, launching and running a membership site hasn’t always been plain sailing for Amanda.

We got the opportunity to catch up with her and hear about the ins and outs of her journey to building her membership to the success it has become today.

Keep reading to find out more about Amanda’s delicious Entrepreneur Community and how she has helped fellow food entrepreneurs become the go-to baker in their communities…

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Are These Roadblocks Costing You Membership Sales?

Are there obstacles in your membership that are costing you sales?  

It’s very likely there are, and you’re just not aware of it…

There are some all too common roadblocks that are costing membership owners sales and signups.

Often people don’t realise it’s happening because they don’t even know these obstacles exist

But it’s crucial to identify and address them if we want to boost sign ups.

The good news is that most of the time it all boils down to some very common obstacles that can easily be fixed…

And as always, we’re here to help you with that.

We’ve compiled the six of the most common roadblocks with our tips on how to smash through them to gain those sales.

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How Membership Owners Can Be More Productive with Mike Vardy

Do you ever feel like there just aren’t enough hours in the day to get everything done in your membership?

Like you have a never ending to-do list and get to the end of the day feeling like you haven’t achieved anything?

We all have those days…  

So how can you be as productive as possible?

While we know a thing or two about productivity, we decided to speak to Mike Vardy of Productivityist about this, as he is the go-to guy on this topic.

Not only is he a membership owner himself…

He’s a highly acclaimed productivity strategist and the creator of the productivity philosophy known as ‘Time Crafting’, he has a few pointers that will restructure the way you approach productivity.

He’s also got plenty of nuggets of wisdom to share in terms of how to manage your tasks, manage your mind and get things done!

So, let’s dive right in…

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Using Testimonials to Grow Your Membership

Testimonials are an extremely powerful tool in your marketing arsenal because of the social proof they provide… 

Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much, much further than any marketing copy you write yourself.

And testimonials from happy successful members are amongst the most effective types of social proof there is.

However, too often membership owners take a passive approach when it comes to getting and leveraging testimonials…

Waiting for members to provide them with feedback rather than proactively encouraging them to do so.

Regular, focused campaigns aimed at collecting member testimonials – and most importantly using them effectively – will add a whole new level to the marketing of your membership…

Let’s take a closer look at how you can do this…

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Behind The Membership: Makers Momentum Club

For most people, running into multiple challenges when managing a membership business means it’s time to pack up and call it a day.

Well, Nicola Taylor of the Makers Momentum Club isn’t most people…

Her journey has its humble beginnings on Facebook, starting out as an add-on for The Makers Yearbook and evolving into a full-fledged membership.

As we go Behind The Membership with Nicola, she shares the challenges she’s faced changing her business model, the effects the pandemic has had on her and member base…

And how a significant increase in member engagement can be a double edged sword!

Bottom line, she’s proof that when the product is good, it really doesn’t matter how many challenges you face, as long as you forge ahead.

Let’s hear more from Nicola herself… 

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Are Facebook Groups a Viable Option for Membership Communities in 2022?

Are Facebook groups a viable option for membership communities in 2022?

This is a debate that’s been raging in the membership space for quite some time!

The decision over where your paid community should live is still a big question for many membership owners…

But as is often the case when it comes to memberships, there isn’t a ‘one size fits all’ answer.

There are pros and cons to all options. 

It’s not exactly news that we’re not huge fans of using a private Facebook group for your membership community…

We’re sure you’ve heard Mike get on his soapbox about it once or twice! 

But, we aren’t here to tell you that this option definitely isn’t right for your membership.

There’s a lot to be said from both sides of the argument…

And a lot of changes in recent years – both good and bad.

We’re here to give you the facts about both sides so you can make an informed decision based on the kind of membership you want to run.

So let’s go through the pros and cons of using Facebook groups for your membership community… 

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How to Build a Membership Website in Under a Day

Trying to build a membership website is a sizable undertaking for anyone…

But building one in under a day, that sounds unrealistic, right?

After all, you’ve got to wrestle with technology, create content and focus on building your audience – quite often ahead of your launch – all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership… 

There are a lot of plates to spin…

Surely it’s not possible to do all of that in under a day?

Well, if you’re able to bring some of those elements to the table from day one…

So if you already have an established audience who are eager to buy from you…

Or a wealth of content curated from past projects, maybe via courses you’ve previously released or workshops you’ve delivered…

Then it’s entirely possible to build a membership website a lot quicker than you may think.

Realistically, if we’re just talking about the website itself, you can have it up and running and ready to take paying members in less than 24 hours.

Sounds awesome doesn’t it?

But this isn’t something we’d recommend for everyone…

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How to Identify Your Member Drop-Off Points

What do you fear most as a membership site owner?

Let us guess… Cancellations?!

We’ll let you into a little secret…

You’re not alone in this.

Cancellations are without doubt the big bad boogeyman of the membership world…

Even your friendly neighbourhood Membership Geeks face this fear with you!

No one likes them…

But the truth is, cancellations are inevitable…

They’re part and parcel of running a membership business.

There are strategies you can implement to reduce the number of cancellations and bring your churn down…

Things like nurturing and engaging your member base, solid retention processes and so on… 

You can also put measures in place to slow your cancellation rate down…

But don’t kid yourself.

Cancellations are going to happen.

As membership owners that’s just something we have to accept….

And handle them gracefully so that we’re not burning our bridges with people who could easily come back and re-join the site in the future.

Sometimes the reasons for cancellation are beyond your control…

And often, they’re even beyond the control of your members…

After all, life happens!

But it’s important to know that there are some predictable drop-off points in memberships that you can identify ahead of time.

Let’s explore this in more detail… 

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