What happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.
Onboarding is an area so sorely missed when it comes to memberships, because as online business owners we’re conditioned to focus solely on getting the sale.
In this episode I discuss the importance of giving new members a warm welcome, along with my top tips and tactics for ensuring that they feel part of your community from the instant they join.
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If you want to make an impact and grab a lot of attention for the launch of your membership site, then running an online summit can be a great strategy to use.
This is especially true if you need to accelerate your visibility, quickly grow an audience and build a huge amount of momentum going into your launch.
In this episode of The Membership Guys Podcast, I talked to Yann Ilunga about how he’s making a splash with his upcoming Podcast Success Summit, and the strategy he’s using to launch his own membership off the back of it.
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In this episode of The Membership Guys Podcast, I’m joined by Nathan Chan of Foundr Magazine.
In part one of our interview, Nathan shares stories about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.
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Fresh on the back of attending Social Media Marketing World 2016, we’re sharing our top takeaways from the event for creating content and promoting your membership site through social channels.
PLUS – you guys asked for it… after 8 months, the elusive Callie Willows finally joins me on The Membership Guys Podcast!
Listen to the latest episode to hear us discuss our 4 biggest lessons from the event…
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Podcasting is a fantastic way of promoting and growing a membership website.
Not only does it help you to establish you as an authority and demonstrate your expertise – things that are particularly important if your membership is largely based on your being an expert in your field – but it also gives a human voice to your brand and established connections that most other mediums simply cannot.
In this episode of The Membership Guys Podcast, I’m joined by John Lee Dumas from Entrepreneur On Fire, who shared some of his insight and experiences in not only building a wildly successful business podcast; but also how that fits with his own membership communities.
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When that burst of inspiration for a membership site starts turning into a fully fledged idea and plan, it’s easy to think that you’ve stumbled onto something truly unique.
But what do you do when you discover that there’s someone else out there with the same idea for a membership site as you?
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One of the biggest benefits of running a membership website is the ability to tap into a truly global audience.
However that does present the problem of having to decide which currency to use when it comes to pricing your membership.
In this episode of The Membership Guys Podcast, I give my opinion on how to decide on which currency to use as well as some other factors you need to consider when setting your pricing for a multi-currency market…
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Facebook groups are a fantastic way of cultivating a community of like-minded people, all interested in a particular topic, product or problem.
It’s little wonder, then, that running such a group can be a highly effective strategy for membership site owners, for a wide variety of reasons.
In this episode of The Membership Guys Podcast, I’m joined by Jill Stanton from Screw The Nine to Five, who shares her insight into not only running a popular, highly successful free Facebook group; but also how she leverages this to benefit her paid membership community.
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Paying members equal happy members… right?
Not necessarily…
It’s very easy to assume that just because someone continues to pay for their membership, that they’re engaged in your site and fully satisfied with their experience…
But unfortunately that’s not always the case…
Members can choose to stick around for many reasons…
And not always because they’re happy!
If they’re paying the monthly subscription fee but not actually interacting with you or consuming your content, this could be a sign of apathy or indifference towards their membership.
And that’s not the way you want them to feel about your site.
So what can you do to prevent this?
One simple thing…
Not take member retention for granted.
Here are three reasons why…
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Running an online membership removes the barriers for doing business around the world. Regardless of where you’re based, your members will come from far and wide.
This represents a huge opportunity for membership website owners to build a global brand.
In this episode of The Membership Guys Podcast, I’m joined by Chris Ducker – founder of Youpreneur – to talk about his experiences in launching a membership site that is truly global.
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With Valentines Day just passed, love is in the air, and in this episode of The Membership Guys Podcast I’m professing my deepest feelings for my one true love… the membership model.
Tune in and find out why we’re so enamoured with membership websites, and why they appeal to us far more than any other business model out there.
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We’ve had countless people approach us over the years in need of help in figuring out why their membership site launch hasn’t quite gone to plan; and in almost every case it’s because they jumped head first into wrestling with membership plugins and creating content – skipping past the crucial task of actually evaluating and validating their idea.
I’m joined on this episode of The Membership Guys Podcast by Pat Flynn, founder of the extremely popular Smart Passive Income blog and podcast; and author of the brand new book Will It Fly, which teaches you how to test your next business idea so that you don’t waste your time and money.
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Should your membership site always be open, or only open for limited periods throughout the year?
It’s a question that comes up frequently; and while we tend to fall on the side of having an “evergreen” membership that’s always open, it’s hard to deny the appeal of using the urgency and scarcity that are only typically effective with a limited-opening approach.
In this episode of The Membership Guys Podcast, I discuss some ways in which evergreen membership site owners can utilise urgency and scarcity in their marketing strategy without having to close the doors of their site.
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Turning website traffic into qualified email leads is something every successful membership site owner needs to be able to do.
Some people will visit your sales page first time, be convinced, and join your membership site right away; however in many cases a few more steps are needed to turn cold traffic into members…
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Retention is crucial for a successful membership site.
It costs more to win a new member than it does to hang on to an existing one; so it stands to reason that you should have a strategy in place for ensuring that your members stick around.
In this episode of The Membership Guys Podcast I discuss 3 specific tips and techniques that you can use to keep your members hooked and subscribed for longer.
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As many social media channels become “noisier” by the day, and getting your message across to your audience increasingly relies upon paying for advertising; more and more people are turning towards the more traditional community-based “group” features that sites like Facebook, LinkedIn and Google+ offer.
Far from being yet another place to share a photograph of your breakfast or to spam promotional links; in most cases groups capture the essence of what social media is about – community and connection.
However that does not mean that such groups cannot be leveraged in order to help grow your membership business…
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