How to Improve Your Member Experience So It’s Truly Memorable

Every membership owner I talk to thinks their retention problem is a content problem. They need more lessons. More templates. More features to point to […]

The Ethical Way to Use Scarcity and Urgency in Your Marketing

Countdown timers. Closing doors. “Only 5 spots left.” If you’ve spent any time around online marketing, you’ve been told that you need these tactics or […]

Why Your Membership Signups Have Slowed Down (And How to Fix It)

When membership signups slow down, most owners go straight for the sales page. They rewrite the headline, tweak the pricing, add another testimonial… Chances are, […]

Should I Drip Membership Content to Improve Retention?

I’m faced with this more often than you’d think. A membership owner has a handful of courses sitting in their content library. Retention isn’t where […]

Marketing to People Who Don’t Realize They Need You

Most of your marketing is aimed at the wrong people. Not wrong in the sense of the wrong demographic, wrong in the sense that most […]

Push vs Pull Marketing: Which Works Best for Your Membership?

Every piece of marketing you send out is making a choice, whether you’ve noticed it or not. You’re either talking about what your members are […]

Your Members Aren’t Leaving Because They’re Busy. They’re Overwhelmed!

You run the cancellation survey. The responses come back. “Didn’t have time.” “Wasn’t using it enough.” “Life got in the way.” And most membership owners […]

Breaking Down the Membership Marketing Flywheel

Most membership owners are running a funnel. They attract traffic, build a list, make the sale – and treat that sale as the destination. Job […]

The Trust Recession Is Hurting Your Membership – Here’s How to Adapt

Something has shifted in the last few years. Conversion feels harder. Audiences are slower to commit. People who would have joined without much persuasion are […]

Try This Weird Tactic For Your Next Membership Promo

Most membership promos follow the same playbook. Drop the barrier to entry as low as it will go. Offer a free trial, a discounted first month, a $1 fortnight. Get people in the door for as little commitment as possible and hope they stick.

I want to make the case for doing the opposite…

What Most Membership Owners Get Wrong About Content

Here’s a phrase I’ve heard more times than I can count: “I want to be the Netflix of my niche.” The Netflix of drumming. The […]

How to Ensure You’re Delivering Results for Your Members

If your members are quietly drifting away, there’s a good chance the problem isn’t your content. It’s that the content was never the point.
People don’t join memberships to stand still. They join because they have an outcome in mind, a problem they need solving, a goal they want to reach. Your membership is the vehicle they’ve chosen to get there. They’re trusting you to deliver.

Here’s Why Your Membership Waitlist Isn’t Converting

You’ve done everything you were told to do. You set up a waitlist for your membership. You added a nice opt-in form to your site, […]

How to Manage Member Expectations (and Why Getting This Wrong Kills Retention)

One of my favourite things about the online membership model is also one of the most uncomfortable: there’s no place to hide. If you set […]

Why No One Is Joining Your Membership (And How to Fix It)

If your membership sales have stalled, fizzled out, or never quite got going in the first place, you’re not alone. This is by some distance […]

Why Your Membership Needs a Framework with Charlotte Crowther

In this episode, I dive deep into the crucial role that frameworks play in building a successful membership business. Joined by Charlotte Crowther, founder of […]