As a recognised authority in your field, gaining access to you can be a major reason why people will join your membership website. This introduces a whole host of additional challenges when trying to run and grow your community.
In this episode, I’m joined by James Schramko from SuperFastBusiness, who shares his insight and experience from years of running a successful membership site that leverages his own authority as a highly regarded expert in online business and marketing.
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As more and more businesses start focusing on memberships and subscriptions, what can you do to set up your membership website for long term success?
In this episode, I’m joined by Robbie Kellman Baxter – author of the bestselling book ‘The Membership Economy’ and a leading strategist helping big name businesses such as Netflix and SurveyMonkey to perfect the membership model.
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Much of what we discuss in terms of membership site strategy and marketing is universal; however when it comes to the technical side of things we tend to focus almost exclusively on WordPress-based membership websites.
However there is a growing market in cloud-based alternatives such as Rainmaker or Kajabi which can solve a number of problems for anyone trying to ‘DIY’ their membership site.
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Why do people join membership sites?
The process from them initially hearing about your site for the first time to pressing the ‘Buy’ button and actually entering your community can sometimes be a long one…
And if you asked your members why they joined your membership, it’s highly likely that you’ll get varying responses…
This is because people join memberships for many different reasons…
It could be that you offer live training, they might want to take advantage of your member only perks or maybe it’s a particular course that’s caught their attention…
Whatever the reason, it’s important that you know, as this will inform how you grow your membership…
From marketing and content creation to member experience.
So if you’re new to the game and trying to figure out how to tick all the boxes to entice people to join your membership site…
Or you’re a seasoned membership owner and unsure why your members chose you…
Hopefully we can help!
Here are eight top reasons why people join a membership site…
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Would you like to know how to effectively use video for marketing your membership site? Joining us on the latest podcast episode to talk about video, launch strategies and a lot more is Emmy Wu…
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Without question this is the one thing we’re asked about more than anything else. So, how do you figure out which one of the seemingly endless selection of membership plugins, software and services is right for you and your new membership website? Discover the process we recommend in this episode…
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In this episode I talk to online course creation expert Janelle Allen. Janelle shares her experiences in the field of e-learning, and has some great tips for anyone creating courses as part of their membership website.
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In this episode I talk to Blair Williams – creator and founder of MemberPress – about the history of the plugin, essential features membership sites need to get ahead, the state of the WordPress membership plugin market and what the future holds for MemberPress.
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In this episode I talk to renowned digital strategist and co-founder of AccessAlly, Nathalie Lussier. As well as discussing her transition from programmer to online marketer, Nathalie shares tips and insight into list building, creating compelling online courses and how to improve your member experience.
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One question which comes up regularly is whether you should keep your membership site open all of the time, or whether limited joining periods are better. Find out what we think…
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In the concluding part of our membership website launch diary, we encounter last-minute tech meltdowns, and we also discuss our launch strategy, what worked, what didn’t and other lessons learned.
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Last week we opened the doors to our own membership community – the Membership Academy. Check out part two of our launch diary, in which we discuss the challenges, strategies and lessons learned from the weeks leading up to launch.
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This week we opened the doors to our own membership community – the Membership Academy.
Nothing quite compares to the experience of bringing your own project to market; so we thought we’d share some of the details of the build-up and launch of the Academy with you guys in the hopes that it will give you insight, ideas, inspiration or guidance for anyone currently planning their own launch.
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Like it or not, cancellations are par for the course when it comes to running a membership…
And as much as we’d like to think that our members will stick around forever…
Because why wouldn’t they?!
That’s rarely the case.
Cancellations are a natural part of the member lifecycle…
And something that even the most successful membership owners can’t avoid.
While you can’t prevent cancellations from happening, you can take steps to determine why people are leaving…
So you can put measures in place to make sure you manage the situation in a way that won’t burn any bridges…
Leaves the door open for those members to return should they want to…
And ensure you’re not losing members for the wrong reasons!
So why do members cancel their subscriptions?
Let’s find out…
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In this episode we discuss how you can use offline marketing techniques, including business networking, to promote and enhance your membership website.
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In this episode I discuss the benefits of offering a trial period for your membership site, and why risk reversal can be the key to increasing your sales
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