Membership Geeks

John Lee Dumas on Using Podcasting to Grow Your Membership

John Lee Dumas - Podcasting for Membership Sites

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Podcasting is a fantastic way of promoting and growing a membership website.

Not only does it help you to establish you as an authority and demonstrate your expertise – things that are particularly important if your membership is largely based on your being an expert in your field – but it also gives a human voice to your brand and established connections that most other mediums simply cannot.

In this episode of The Membership Guys Podcast, I'm joined by John Lee Dumas from Entrepreneur On Fire, who shared some of his insight and experiences in not only building a wildly successful business podcast; but also how that fits with his own membership communities.

In this episode, John and I discuss:

  • The role podcasting has played in developing and growing John's membership community
  • Tips for turning his podcast listeners into members
  • How John creates extra member-only value from his free podcast content
  • What activity helps John manage the hectic schedule of releasing a daily podcast
  • …and loads more!

Podcasting for Memberships

If you're using podcasting to grow your membership, or have been considering it, then there are loads of little gems from my conversation with John.

In particular, pay attention to how John leverages his own podcasts in order to give extra value and benefits to his paying members. Whether you're podcasting or using other forms of content marketing, you should be looking for opportunities to do something similar for your own member base; and in the wrap up of this episode I talk about one of our own successful clients who is using this strategy to great effect.

Resources for podcasters

Find out more from John Lee Dumas…

Related articles about podcasting and more…

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