Membership Geeks

Nathan Chan on Building a Successful Publishing Brand

Nathan Chan Foundr

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In this episode of The Membership Guys Podcast, I'm joined by Nathan Chan of Foundr Magazine.

The founder of Foundr. And yes, I made that joke 30 seconds in. He'd heard it before.

What was originally intended to be a discussion about Instagram turned into a value-packed chat about the background of Foundr magazine, how Nathan started it from scratch, without an existing audience to speak of and ultimately grew it into a successful brand that now offers several products including a recently launched membership site.

In this episode, Nathan Chan and I discuss:

  • Why it's important to deliver regardless of the size of your audience.
  • Tips for influencer outreach, and how to land interviews nobody else is getting.
  • The differences he's experiencing between selling one-off courses and memberships
  • Why he doesn't care about his own personal brand
  • The launch strategy he used for his membership which converted at over 30%
  • …and loads more!

As well as discussing the magazine, Nathan shares the background to how he landed an interview with Richard Branson just months after launching; what it's like sharing the stage with the very influencers he was chasing down in the early days of the magazine; why Foundr is embracing the membership model and more.

This episode is an absolute must-listen.

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