In this episode, I dive into three crucial things I want every membership owner to know about AI.
Drawing on insights from a recent Membership Academy roundtable, I break down common misconceptions about how AI tools like ChatGPT actually work. I also explore the real impact they’re having on memberships and how you can adapt to make the most of these changes.
Whether you’re excited about AI or feeling overwhelmed by the hype, this episode will help you put things in perspective. You’ll get a clearer view of where the real opportunities – and challenges – lie for membership businesses.
In this episode:
- What is the true business model behind popular AI tools like ChatGPT, and why does it matter for membership owners?
- How should membership owners critically approach the use of AI-generated content, given the current landscape of online information?
- What unique advantages do human-driven elements add to memberships in an age of AI-produced educational content?
- How are search engines shifting toward “answer engines,” and what does that mean for content marketing and discoverability for memberships?
Key Quotes & Takeaways:
“I don't think there's going to be a continuous trend upwards of the amount of poor quality AI generated content that's out there. I think we are at a tipping point now.”
“We can't rely on the fact that we know that our content is better than someone can get from AI, because your audience don't know that. And someone can get a step by step action plan of how to solve a problem from an AI tool faster than they can log into your membership or log into your courses. And they aren't discerning or informed enough to know the difference in quality. So we need to give something more than just education.”
“Citing your website is not equal to your website appearing page one in Google. So a lot of marketers I'm seeing are equating the two and they're kind of telling people, hey, content marketing is still as powerful as it's ever been. But now it's just a case of making sure that you cater towards the AI tools, that you cater towards these so that they'll reference you. But the context really matters. Because someone's getting a full answer from an AI tool, they're not as likely to actually click through to the website. Like click through rate on AI answers are not a fraction of what they were for search engine listings.”
You might also find useful:
- How AI Can Help Automate Membership Site Management
- How To Use AI For Efficient Member Onboarding And Enhanced Retention
- AI-Powered Chatbots: The Secret Weapon For Improving Membership Engagement?
- 4 Essential Email Automations Every Membership Website Needs
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