Caryn Liles from the Centre of Canine Education is this weeks guest on Behind the Membership, and while her membership is only a few months old she is a great example of what's possible with memberships, even when you have to launch quickly and in a market that you may not think is a fit for online training. Because when COVID-19 first hit earlier this year, Caryn could have easily thought the worst when she had to close her brick-and-mortar dog training business down overnight.
Instead, she chose to pivot quickly to an online membership model for both her existing clients and a wider audience as well. And it's been such a success that she isn't even sure if she'll open up her physical business again.
In just a few months having a membership has quite literally been life-changing for Caryn, giving her more time, less stress and a better work-life balance than she ever thought possible.
Click play above to hear all about it!
Listen in to hear about:
- How Caryn had to completely shut down her popular and well established brick and mortar dog training business due to Covid19
- Transitioning to an online membership model and how Caryn dealt with existing in-person customers
- Why Caryn has an initial higher cost and 3 month commitment that then drops to a low cost monthly rate and how she has reduced the number of tiers on offer
- How Caryn and her members are embracing live training and feedback and how it is allowing more support than in-person work
- Why Caryn offers 15 minute discovery calls to potential members, and has an incredible 100% conversion rate from them
- How running a paid training each month and giving members free access helps with retention
- Why Caryn set firm boundaries to only be available to members Monday to Friday right from the start
- And how the membership has helped Caryn achieve a work-life balance she never thought possible, and how she may not re-open her brick and mortar business as a result
Connect with Caryn:
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