In this episode, I talk about one of the most damaging mistakes membership business owners make—neglecting their new member onboarding process.
Onboarding isn’t just a bonus feature. It’s a foundational element that directly impacts member retention and long-term success.
Based on over a decade of experience, I walk you through practical strategies to help new members get off to a strong and engaging start.
Along the way, I highlight common pitfalls and explain how you can avoid them. Whether you’re just starting out or running a mature membership, these tips will help you improve your onboarding and boost retention.
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In this episode, I tackle the rise of AI-generated “slop” and what it means for those of us running membership businesses. I share practical strategies […]
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In this episode, I dive into the power of feedback loops and how they’ve been instrumental in driving membership growth for our community. I share […]
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In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website. I share practical tips […]
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In this episode, I give you a transparent, behind-the-scenes look at a major shift at Membership Academy. I explain why I chose to discontinue our […]
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In this episode, I dive into one of the toughest parts of running a membership business – spotting the signs that someone is about to leave.
I walk through both clear and subtle warning signals you need to watch for. You’ll also get practical strategies to help you re-engage at-risk members before it’s too late.
From using technology to tracking behaviour patterns and key milestones, I share actionable tips to strengthen your retention efforts and keep your community thriving.
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In this episode, I explore an often-overlooked group within membership communities: the “lurkers.”
These are the quiet members who rarely speak up but still remain subscribed and engaged in their own way.
Many assume silence means disengagement – but that’s not always true. In fact, these silent members might be some of your most valuable.
I’ll explain why that is, and what you as a membership owner can do to serve and retain them effectively. You’ll also learn how to balance your community to support both vocal and quieter members.
If you’re ready to rethink member engagement and create a space where all types of members feel valued, this episode will help you do just that.
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In this episode, I dive into three crucial things I want every membership owner to know about AI. Drawing on insights from a recent Membership […]
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In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site […]
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In this episode, I dive into the five best investments I’ve made for my membership business – investments that made a significant impact and helped […]
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In this episode, I come clean about a big lie I’ve repeated for years: the idea that there’s no secret formula to membership business success.
Yes, there’s no magic button – but I reveal two real “magic bullets” that successful membership sites rely on. They might not be flashy, but they’re incredibly effective.
Instead of chasing trends, focus on what truly works. I’ll break down these powerful success factors, explain why they matter more than any marketing trick, and show you how to apply them to boost growth and retention…
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In this episode, I take you behind the scenes to share how we’ve refined and evolved Membership Academy in response to major industry shifts. Our […]
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In this episode, I dive into the essential topic of delegating key tasks to a membership community manager. I walk you through the specific responsibilities […]
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In this episode, I dive into the exciting world where gaming and memberships collide. Joined by gamification expert Kimba Cooper-Martin, we explore what gamification really […]
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In this special anniversary episode, I take a deep dive into what the future might hold for the membership industry over the next decade. Drawing […]
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Your member experience plays a central role in your membership success.
When your members are happy, engaged, and keep coming back, they’re more likely to stick around for the long term. And that’s a win-win for both of you!
One way to take your member experience to the next level is through segmentation.
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