In this episode of the Membership Geeks Podcast, I tackle the dangers of blindly following membership plugin recommendations you see in Facebook groups and online communities.
I discuss why generic advice can often lead you astray, and share practical steps for cutting through the noise to make tech choices that truly fit your unique membership business.
You’ll learn how to critically assess plugin advice and what questions you need to ask yourself – and others – before committing to any platform.
If you’ve ever felt overwhelmed by conflicting plugin recommendations, this episode will help you make smarter decisions.
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In this episode of the Membership Geeks Podcast, I dive into one of the most common questions I get from soon-to-be membership site owners: how big does your audience actually need to be before launching your membership?
I get real about the numbers, explain why your email list is so much more important than your social media following, and break down how engagement and quality matter far more than pure quantity.
If you’ve ever wondered if you’re “ready” to launch or what you should focus on before taking the leap, this episode is here to give you clarity…
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In this episode of the Membership Geeks Podcast, I welcome back Robbie Kellman Baxter, author of “The Membership Economy,” to explore how the world of memberships and subscriptions has transformed over the past decade.
We dive into the shifts brought by the boom during COVID, the increasing demands for meaningful value, the impact of AI on memberships, and what the future holds for the industry.
Whether you’re just starting out or you’re a seasoned membership owner, this conversation is packed with actionable advice and thought-provoking strategy for thriving in an ever-changing environment.
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Passive income… two simple but loaded words that have become associated with the world of online memberships.
It’s difficult to have a conversation these days on the subject without someone bringing it up…
And that’s because a lot of people think that starting a membership is a guaranteed way to make passive income…
You just set it all up once, sit back and watch the money roll in, right?
Erm, no not quite…
You’ll rarely see us talking about memberships and passive income in the same sentence…
And there’s a good reason for that!
There are a lot of so-called internet marketing gurus that point you in the direction of the membership model and promise that you can make money while you sleep…
The truth is, it’s just not that simple…
And if you’re reading this post looking for me to do the same, then I’ve got some bad news for you….
A membership is never going to bring you 100% passive income.
But does that mean you can’t make any passive income from your membership?
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Every buying decision is a risk. You could get ripped off. What you’re buying mightn’t be as described or live up to the hype. You may be over-charged, or billed more regularly than you expect.
So, for your potential members, you need to find a strategy to alleviate that risk.
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Much of the marketing advice you’ll come across conditions you to seek out a magic bullet that will unlock a tidal wave of leads and sales.
It’s all nonsense. There is no “easy button”.
Truth is that it’s extremely rare to find one big thing that will move the needle in your membership. It’s about doing a lot of the little things, and doing them well.
This week, I’m sharing with you 6 very quick, very simple marketing tactics that you can try out with minimal time or effort.
So, forget searching for your ‘Golden Goose’, listen to the episode and give some of these ideas a try…
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“The average length of time someone will stay subscribed to your membership is just 3 months.”
You’ve heard that before, right?
Well here’s the truth – that 3 month average subscription length? It’s nonsense. Utter nonsense.
In today’s episode I look at where the whole 3 month myth came from and why it’s persisted – but more importantly I talk about what the actual average subscription length for membership sites is.
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In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex.
Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience.
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In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it’s often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
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In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry.
From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience’s needs.
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In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website.
These checks are crucial to ensure a smooth and successful membership launch without any unforeseen hiccups – so skip these launch tips at your peril!
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In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world.
Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively.
I’m sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback.
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In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list. I delve into the […]
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In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members.
I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way.
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When we first launched, the online membership industry was still pretty new. There wasn’t much information available to budding membership owners on how to launch or grow, and most people were figuring things out as they went.
Fast forward to today, and things have changed. The industry has developed, technology has advanced, and member expectations have increased.
So, what exactly is different now compared to a decade ago? And where is the industry heading next?
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Have you lost interest in your membership?
When you first launched your membership, you were probably bursting with excitement and enthusiasm. But, over time those positive feelings you associated with your membership faded and now you can’t remember why you ever got into this in the first place, am I right?
If you have a lack of interest and enthusiasm for your membership site, it’s time to make a change…
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