In this episode, I explore an often-overlooked group within membership communities: the “lurkers.”

These are the quiet members who rarely speak up but still remain subscribed and engaged in their own way.

Many assume silence means disengagement – but that’s not always true. In fact, these silent members might be some of your most valuable.

I’ll explain why that is, and what you as a membership owner can do to serve and retain them effectively. You’ll also learn how to balance your community to support both vocal and quieter members.

If you’re ready to rethink member engagement and create a space where all types of members feel valued, this episode will help you do just that.

In this episode:

• Who are the “lurkers” in membership communities, and why do they matter?
• Does silence from members really mean they're disengaged or not finding value in your membership?
• What mistakes do membership owners make when trying to increase engagement, and how can these backfire?
• How can you better serve and retain your quieter members without alienating them or making them uncomfortable?

Key Quotes & Takeaways:

“Some of your longest standing, most loyal members may be the ones that you've never heard from. They don't need to be active in your community to get what they came for. They don't need to turn up to live calls to actually see value. They might be quietly in the background, binging your courses, downloading and utilizing templates, or simply taking comfort from knowing that your resources, your content, your support is there when they need it. They might not be visible, but they're still quietly succeeding because of what you provide.”

“Your courses, your downloads, your templates, your toolkits, whatever content you're creating, they should still deliver value, even if someone never once sets foot in the community. That way lurkers will still feel like being part of your membership is worthwhile and is valued.”

“Lurking is a perfectly valid form of participation, and the silent majority in your membership are often just as valuable, if not more valuable, than the vocal minority.”

You might also find useful:

• 5 Ways to Encourage Discussion in Your Membership Community
• Why Signal vs Noise Ratio Is Key to Membership Community Engagement
• 11 Proven Tactics For Starting A New Membership Community
• How to Encourage Engagement without Nagging Your Members

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