Membership Geeks

How to Tap Into Your Existing Members to Create Social Proof

How to Tap Into Your Existing Members to Create Social Proof

Play Podcast Episode Subscribe to the Podcast Download Transcript

Social proof is a powerful marketing tool.

Everyone expects you to talk about how awesome your membership is – that's a given – but when others back you up then it's a whole different ball game.

Testimonials, endorsements and success stories go a very long way – and as a membership site owner you have the perfect resource at your disposal to generate this sort of social proof: your existing member base!

In this episode, I talk about the most effect ways of tapping into your existing members to help you to create highly persuasive and effective social proof that will help you to skyrocket your marketing.

Episode Summary:

  • Why social proof is especially powerful for promoting a membership site
  • The importance of “marketing after the sale” and how social proof isn't just about attracting new members
  • How to encourage your members to give you testimonials and share their successes
  • How to pro-actively spot everyday opportunities to collect social proof assets

Attracting New Members Course

Key Quotes:

“Social proof is a big factor in risk reversal because it's crowd-sourced endorsement. You've got people vouching for you – visible, verifiable endorsement that isn't just you saying:  ‘hey look at how great we are'; It's other people saying, ‘yeah actually these guys are kind of great.'

“So few people proactively ask for testimonials. If you want amazing, powerful social proof you need to ask for it. Reach out to your members, let them know you're seeking testimonials. If they've had a positive experience,  a win that your membership has helped them get, that you'd appreciate just a few sentences that sum up the role that the membership has played for them.”

“Get your members involved in your content; it's a great way of not only giving that social proof but you also elevate your members too. If you're seen as an expert in your industry, as a big name, then by association you are really helping to elevate the people who come on your podcast, who feature on your video blogs and so on. So that's a great benefit and a great boost for your members as well.”

If you liked this, you'll really dig these:

Thank You For Listening

We really appreciate you chosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.

We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast in iTunes to make sure that you never miss an episode

Level up with the Membership Growth Matrix

Level up with the Membership Growth Matrix

Discover how to truly scale your business with our proven framework for taking your existing membership to the next level

You may also be interested in...

Learning Center