In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to stay subscribed.

I share practical strategies to help you address both real financial issues and the perception of low value that may drive cancellations. You’ll learn how to spot the difference and respond in ways that make members feel heard and supported.

I'll also discuss how to gather valuable data from departing members and offer them alternatives to outright cancellation. Join me as I share actionable insights to help you retain more members and grow a successful membership business.

In this episode:

• How can you effectively collect data from outgoing members to understand their reasons for leaving?
• What strategies can you implement to address members' financial constraints without losing them permanently?
• How can you present the value of your membership to members considering cancellation due to perceived lack of worth?
• What are some alternatives you can offer to members instead of cancelling their membership outright?

Key Quotes & Takeaways:

“It's important to understand, 1st and foremost, that if people are leaving because they can't afford your membership, that isn't as black and white as it seems.”

“If someone is leaving and it is purely financial, give them an alternative, give them the option to pause, or give them the option to downgrade.”

“If you put your membership on pause, you're still a member. You can still get member emails, you know, you've got more of a basis to give them little nudges and reminders to come back than if they had left. So give them the option to pause their membership, so they don't lose any progress, they don't lose their account, They keep the current pricing they're on, and that can be a big incentive.

“Check out some short, actionable content that could give them a quick win. That will take them 30 minutes to watch, another 30 minutes to implement, and it will give them a result that will move them forward.”

You might also find useful:

• 9 Ways to Increase Attendance for your Live Membership Calls
• 5 Ways to Inject Some Buzz in Your Membership Site
• 4 Alternatives to Cancelling that You Should Offer Members
• Why You're Losing Members And What You Can Do About It

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