In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website.

I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls.

Whether you're new to marketing or looking to refine your current strategies, this episode is packed with insights to set your membership up for long-term success.

In this episode:

• Why is it crucial to play the long game when marketing a membership site?
• What are the dangers of chasing “magic bean” strategies and how can they be avoided?
• How important is building an email list compared to relying on social media followings?
• What role does social proof and risk reversal play in building trust with potential members?

Key Quotes & Takeaways:

“Most of the failed membership launches that we see come from people not having built their email list, not having built their audience, or from thinking that building an audience means just, you know, having a big Instagram following or something like that.”

“Sell more than you might be comfortable with. People can actually tolerate, tolerate sounds a bad word, but people can be receptive to more sales messaging than we might worry they would be comfortable with.”

“Good luck in your journey, but, no, we're not for you. It might feel counterproductive, but trust me, you will attract more of the right kind of people by embracing the notion that these are just the people you want and you don't have to be all things to all people.”

“We need people who are not just joining our membership for today. We need people who are joining our membership for the long haul.”

You might also find useful:

• Busting The Most Common Membership Marketing Myths
• 6 Quick & Easy Membership Sales Tactics To Try Out This Month
• 9 Simple Membership Marketing Tactics That'll Get You More Members
• 12 Universal Truths of Membership Marketing

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