In this episode, I dive into the world of ManyChat and Instagram automation with Mel Eilers, also known as the “ManyChat Queen”.
We discuss how Instagram automation can simplify lead generation and shorten your customer journey. You’ll also learn how ManyChat helps you stay engaged with your audience while saving time.
Mel shares practical strategies for capturing email leads directly from Instagram. We also cover creative ways to use automation to support onboarding, engagement, and retention inside your membership.
Whether you’re new to automation or looking for advanced tactics, this episode is packed with ideas you can test in your own membership business.
In this episode:
- What is ManyChat for Instagram, and how does it differ from traditional email lead generation or DM strategies?
- How can membership owners use ManyChat to grow email lists, build waitlists, or run quizzes and registrations on Instagram?
- How can automation support onboarding, retention, and engagement through channels like WhatsApp or SMS?
- What common mistakes should you avoid when setting up ManyChat—and how can you keep your automation feeling personal?
Key Quotes & Takeaways:
“If you can take the time to to learn a little bit more about how you get them to actually opt in within the DMs Yeah. That whole conversation is gonna leave you to with with a much higher conversion rate.”
“We then built out further automation, kind of almost like a part two, where we were asking them certain questions about their business, and saving them into custom fields, which then went into her email marketing platform so she could nurture them further beyond just signing up for the event.”
“I don't automate anything else because it's important to me that if people do send me a DM, that is just a question, that they get me. That's that's how I build my business. I like the human contact with my followers or anyone who's coming into my DMs.”
“It's important when you build these automations that it's back and forth conversational, and you can add little smart delays within the conversation that gives people the time to actually read what you've written.”
Related Links
You might also find useful:
- 4 Essential Email Automations Every Membership Website Needs
- 3 Things I Want Membership Owners to Know About AI
- Why Your Membership Needs a Cart Abandonment Strategy
- Using Instagram Stories to Promote Your Membership
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