In this episode of the Membership Geeks Podcast, I tackle a common question: Does a membership site need its own mobile app?

We dive deep into the reasons why a mobile app might not be necessary for most memberships and explore the cost implications, usage patterns, and potential alternatives

I also discuss scenarios where having an app might actually make sense and share some insights from my extensive experience with membership sites.

In this episode:

• Is it necessary for my membership site to have a dedicated mobile app?
• What are the costs and challenges associated with developing a mobile app for my membership site?
• How do most people use mobile apps, and does it justify the investment for my membership?
• Are there specific situations where having a mobile app for a membership is truly beneficial?

Key Quotes & Takeaways:

“A high quality mobile app is expensive. A fairly straightforward custom app for your membership is gonna cost at least $20,000. And if you want something that actually packs a punch, you're probably looking at 6 figures.”

“A lot of people think that they need an app so that their membership is accessible on mobile. But here's the thing, almost every website today is optimized for mobile use.”

“In over a decade running my membership membership academy and working with tens of thousands of membership owners, I can count on one hand the number of people who've genuinely expressed a need for an app.”

“For the vast majority of membership sites, the cost of developing an app far outweighs the benefits. And after helping over 10,000 memberships inside the academy, I can safely say that not one of them had their business revolutionized by dropping a hundred thousand dollars on a mobile app.”

You might also find useful:

• 5 Ways to Encourage Discussion in Your Membership Community
• 5 Toughest Membership Tech Decisions you Need to Make When Starting Out
• The Next Decade of Memberships: Where The Industry Is Headed