In this episode of the Membership Geeks Podcast, I share practical strategies to help you get your membership back on track when things don’t go as planned.
Whether you’re seeing low initial sign-ups or losing momentum after launch, this episode will help. I walk through four key steps you can use to diagnose the problem and start moving forward again.
First, we look at how to grow and engage your audience. Then we explore ways to encourage existing members to help spread the word.
I also explain why market research and validation matter more than many membership owners realize. Finally, we discuss why staying flexible—and being willing to pivot—can make a huge difference to your long-term success.
In this episode:
- How can you effectively grow and engage your audience to boost membership numbers?
- What are some strategies to incentivize existing members to help promote your membership?
- How important is market research and validation in the early stages of developing a membership, and what steps might you have missed?
- Why and how should you remain open to pivoting your membership's strategy in response to feedback and initial results?
Key Quotes & Takeaways:
“This is almost always the missing piece of the puzzle that I see when people come to me directly for coaching or come into the membership academy community and they're really struggling.”
“Too often, people will get enamored with the fact that they have a 1000000 followers on Instagram. But if you've not been able to get them to commit to anything, if you've not even been able to get them onto an email list, you don't have them in your audience yet.”
“You can build it, borrow it, or buy it. Building it means organic stuff like we've just been talking about, like content marketing, like using things like challenges, summits, and event marketing to give that extra little oomph to your list building activities.”
“Did you test the market? Did you survey and do research with your audience to find out, is this thing I'm creating something that there's actually a need for? And is that need strong enough that people will pay for it?”
You might also find useful:
Thank You For Listening
We really appreciate you chosing to listen to us and for supporting the Membership Geeks podcast! If you enjoyed today's show, please share it using the social media buttons on this page.
We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode
