In this special 10th anniversary episode, I take you behind the scenes for a raw and honest look at the past year inside Membership Academy.

I reflect on some of our biggest wins, the tough calls we had to make, and the key reasons behind those changes. As we celebrate a full decade of helping membership site owners grow and thrive, it feels like the right time to take stock of how far we’ve come.

Along the way, I also dive into the exciting new features we’ve launched, including the return of live masterclasses and member-only podcasts. These updates have brought fresh energy to our community.

Of course, I also share what it’s really like to balance hosting conferences with running a membership business. Spoiler: it’s not always smooth sailing – but the lessons are worth it.

Finally, I reveal what’s coming next. Because while this milestone is huge, we’re even more focused on the future. There’s a lot on the horizon for both Membership Academy and the wider membership world.

In this episode:

• What were the major highlights, challenges, and changes within Membership Academy over the past year?
• Why did I decide to make the Membership Roadmap course completely free, and what does this mean for the future of the Academy?
• How did we bring back popular features like live masterclasses and member-only podcasts, and what impact have they had on our community?
• What’s on the horizon for Membership Academy and the wider membership community in the next decade?

Key Quotes & Takeaways:

“A lot of people when they say that they're going to do this, what they really mean is they're going to show off how fantastically well they're doing and then sell you the secret formula to emulating their success. But that's not really what I'm about. I'm more about showing you the realities, ugly sides and all.”

“The challenge of somebody who is five years in is different from someone who's five months in. The scope of what membership owners need support with and need help with once they've launched is much broader and much wider.”

“We didn't just want to release the version of the Roadmap that we had, we've re recorded the entire thing for 2025. So it's, it's all fresh, it's all bang up to date with the latest strategies. It incorporates, you know, the various advantages and challenges that AI is brought into the mix. And so it's the most up to date, cutting edge, practical, tactical, useful and all the other superlatives. The complete course for launching a new membership. And it's completely free.”

You might also find useful:

• Things You Quickly Learn in your First Year as a Membership Site Owner
• Why You Need to Take People Behind the Scenes of your Membership
• 5 Steps to Making 2025 Your Most Successful Membership Year
• 6 Things Membership Owners Need To Stop Worrying About

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