Membership Geeks

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5 Biggest Risks Facing Membership Site Owners Right Now

Running a membership website can be one of the most rewarding experiences…

You become recognized as an authority within your niche, build a loyal community, and a successful business in the process… 

But what people don’t tend to talk about are the potential pitfalls that you need to avoid…

And there are a few of them!

As anyone running an online business – or any business in fact – will tell you…

There are risks that will pop up at lots of different stages of your entrepreneurial journey…

Knowing what these risks are…

And, more importantly how to avoid them, can be really useful.

With that in mind, let’s explore five of the biggest risks facing membership owners right now…

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Avoid These Terrible Membership Cancellation Policies

Every membership owner wants to retain their members.

Obvious, right?!

But often the drive to hang on to every single member can result in you going down completely the wrong path when it comes to handling cancellations.

Making the cancellation process difficult or too harsh is certainly a way to leave a bad taste in members’ mouths!

Even if someone leaves your membership, they may still recommend your product to their friends and families.

And possibly come back one day themselves.

But not if you screw things up by having terrible cancellation processes like these…

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How to Build a Membership Website in Under a Day

Trying to build a membership website is a sizable undertaking for anyone…

But building one in under a day, that sounds unrealistic, right?

After all, you’ve got to wrestle with technology, create content and focus on building your audience – quite often ahead of your launch – all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership… 

There are a lot of plates to spin…

Surely it’s not possible to do all of that in under a day?

Well, if you’re able to bring some of those elements to the table from day one…

So if you already have an established audience who are eager to buy from you…

Or a wealth of content curated from past projects, maybe via courses you’ve previously released or workshops you’ve delivered…

Then it’s entirely possible to build a membership website a lot quicker than you may think.

Realistically, if we’re just talking about the website itself, you can have it up and running and ready to take paying members in less than 24 hours.

Sounds awesome doesn’t it?

But this isn’t something we’d recommend for everyone…

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How Are You Celebrating Membership Day on Feb 28th?

Did you realise there isn’t an official day celebrating the wonderful world of memberships?

Heck, when ‘National Step in a Puddle and Splash Your Friends Day’ is an actual thing, I think us membership site owners deserve to have a day of our own!

So we’re leading the charge to make February 28th officially Membership Day.

And we’d like to encourage you to take part and use this day to celebrate your fantastic membership and the amazing people who are part of it.

Membership Day is all about helping to raise awareness of and celebrate online memberships:  the people who run them, the people who join them and everything in between.

As such, there’s no right or wrong way to celebrate it!

But if you’re feeling stuck for ideas, here’s 10 ways you could celebrate to get your creative juices flowing…

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10 Ways to Personalise and Tailor Your Member Experience

How can you personalise and tailor your member experience? 

This is something that many don’t even think is possible when it comes to memberships…

Especially when you can potentially have hundreds or thousands of members in a community…

How on earth can you tailor an experience for so many?

Yes memberships are a one-to-many business model…

But that doesn’t mean you can’t offer a personalised, memorable experience for your members.

In fact, it’s important that you do…

Because if the member has a more personalised experience, they’re more likely to extract the elements of your membership where they get the most value…

And this will help them achieve the outcome they aimed for when joining your site…

And make them want to stick around for a long time.

And that’s the goal, right? 

So how can you personalise and tailor your member experience? 

Let’s walk through 10 techniques…

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Switching From Working with Clients to Running a Membership Full-Time

Are you running your membership on the side while managing an existing client focused or service based business? 

Maybe you’re a web designer who still builds websites…

Or a music teacher dealing with private students… 

And to be quite frank, you’re feeling stuck… 

You want to make the transition from working with clients to running your membership full-time… 

But you’re not sure how to do it… 

Or even if the time is right to make the switch! 

We’ve been there… 

And completely understand that it’s a HUGE decision to make… 

So we’ve decided to help you out… 

Here are some tips on how to switch from working with clients to running your membership full-time… 

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Things You Quickly Learn in your First Year as a Membership Site Owner

As we come to the end of the year, this is the time when everyone tends to get a little bit thoughtful and reflective…

Looking back on what’s been achieved over the past 12 months and planning for the coming year.

For more established membership owners the year ahead might be fully mapped out so they know what to expect.

But for those new to the membership world, what lies ahead is largely unknown…

And a little bit scary! 

While we don’t have a crystal ball to tell you exactly what’s going to happen over the next 12 months…

We can try our best to prepare you for some of the things you’re likely to discover in your first year of running a membership site.

So if you’ve recently become a membership owner or are about to launch your website, read on…

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KPI’s Every Membership Site Owner Should Be Tracking

Every successful membership site owner knows their numbers…

If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements…

Or any idea of whether or not your membership site is doing well or if it’s in trouble.

Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren’t tracking their KPIs (Key Performance Indicators) at all…

And an even greater number only track a few key metrics! 

This needs to change… 

And we want to help make that happen… 

So if you’re currently not tracking metrics on your site… 

Or are measuring some, but are not sure if they’re the ones you should be focusing on… 

Here are the KPIs that you should be monitoring and measuring to ensure you have the finger on the pulse of your membership business: 

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Should I Include All My Products and Content Inside My Membership?

Does every piece of content you create need to go inside your membership?

You might be thinking “well yes of course it does, my business is all about my membership”…

But what if you want to sell it as a standalone product?

This is something that’s come up a few times in Membership Academy and in our Facebook community…

And it’s a strange one… 

Because for some the answer is obvious…

Just to go ahead and create a standalone product…

But for others it’s a bit more complicated…

As creating separate products and content from your membership can sometimes cause a lot of confusion in your community…

And even result in some very disgruntled members…

So how can you navigate this? 

Let’s take a look…

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How to Choose the Right Topic for Your Membership

Choosing the right topic for your membership is really important…

In fact, it’s fundamental to everything else you do thereafter.

And a decision that shouldn’t be taken lightly… 

Because if you get it wrong, then you’re starting your membership with a pretty unstable foundation.

So how do you go about choosing the right topic?

Well, there are four key components to consider when deciding whether or not your idea is the right fit for an online membership…

And this is something we recently explored when creating our brand-new Membership Roadmap course that we’ve just rolled out inside Membership Academy…

Something we’re so excited about that we’ve decided to share a little sneak peak with you… 

This blog post is based on content taken from one of the lessons…

So keep reading for a special preview…

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