Setting Goals for Your Membership Business: A Practical Process
Setting goals for your membership is an essential part of fuelling continuous growth.
But simply setting them isn’t enough…
Actually following them through and achieving your goals is a whole other challenge.
And often that’s where people fall short.
To make sure you get where you want to go, you need to have a solid process, one that not only ensures that the goals you’re setting are realistic, but also achievable.
Setting unrealistic goals without a clear plan of action pretty much guarantees failure.
If this sounds familiar, don’t worry we’ve got your back!
In this article, we’ll be sharing with you a practical goal-setting method that we’ve used to grow our business.
Read MoreHow To Avoid Your Membership Becoming a Burden
Creating a membership is an exciting time…
The creative juices are flowing…
The sense of accomplishment from launching something new is exhilarating…
And there’s an undeniable buzz you get with every new member who joins!
But how do you feel months or years down the line?…
Does your membership still motivate you?
Or is it starting to feel like a chore?
Let’s face it, sometimes things don’t work out as nice and rosy as you imagine them to be!
But, when you’ve got a membership site to run, you have an obligation to keep it going, especially if people have paid for yearly access!
So, what can you do to prevent your membership from feeling like a burden?…
Let’s find out…
Read MoreTop Takeaways from the Online Membership Industry Report 2022
Do you know what the average churn rate is for a typical online membership?
How about revenue benchmarks?
Average conversion rates?
What about the most popular tech solutions? Or the most effective marketing channels?
Truth is, there’s very little reliable data available about the online membership industry.
That’s because this market is relatively tiny.
It’s a niche, of a niche, of a niche.
What data we do have tends to come from either the broader subscription industry, or from membership associations.
Neither of which reflect the online membership world.
A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.
And now it’s time for an update…
We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.
And we’ve compiled those results into the Online Membership Industry Report 2022
In today’s episode of the Membership Geeks Podcast, I’m sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year’s report.
Read MoreHow to Create an Extraordinary Member Experience
Imagine this. Your members are fully engaged with your content in your membership site, attending your live calls, talking to one another in your forum…
And most importantly reaping the rewards of being part of your community by achieving awesome results…
That’s the dream, right?
Believe it or not, this dream can become a reality….
And it all starts with you delivering an extraordinary member experience.
Doing so will not only create loyal and engaged members, it will also turn those members into advocates…
And as we always say, happy members are your absolute best marketing asset!
So what can you do to achieve this? Let’s find out…
Read MoreHow to Stand Out as the Go-To Expert on your Membership Topic
You know your membership topic inside out, so potential members should instantly want to sign up to your site, right?
Unfortunately it doesn’t work like that…
You need to lay some groundwork first so that potential members know exactly what they’re signing up for.
And part of that is building trust…
Trust that you know what you’re talking about and can help them solve a particular problem that they’re facing…
In other words, they need to be sure that you’re the expert that can help them…
And that’s not always an easy thing to do, especially if you’re new to your industry or operate in a competitive market.
So how can you stand out as the go-to expert on your membership topic?
Let’s find out…
Read More5 Biggest Risks Facing Membership Site Owners Right Now
Running a membership website can be one of the most rewarding experiences…
You become recognized as an authority within your niche, build a loyal community, and a successful business in the process…
But what people don’t tend to talk about are the potential pitfalls that you need to avoid…
And there are a few of them!
As anyone running an online business – or any business in fact – will tell you…
There are risks that will pop up at lots of different stages of your entrepreneurial journey…
Knowing what these risks are…
And, more importantly how to avoid them, can be really useful.
With that in mind, let’s explore five of the biggest risks facing membership owners right now…
Read MoreAvoid These Terrible Membership Cancellation Policies
Every membership owner wants to retain their members.
Obvious, right?!
But often the drive to hang on to every single member can result in you going down completely the wrong path when it comes to handling cancellations.
Making the cancellation process difficult or too harsh is certainly a way to leave a bad taste in members’ mouths!
Even if someone leaves your membership, they may still recommend your product to their friends and families.
And possibly come back one day themselves.
But not if you screw things up by having terrible cancellation processes like these…
Read MoreHow to Build a Membership Website in Under a Day
Trying to build a membership website is a sizable undertaking for anyone…
But building one in under a day, that sounds unrealistic, right?
After all, you’ve got to wrestle with technology, create content and focus on building your audience – quite often ahead of your launch – all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership…
There are a lot of plates to spin…
Surely it’s not possible to do all of that in under a day?
Well, if you’re able to bring some of those elements to the table from day one…
So if you already have an established audience who are eager to buy from you…
Or a wealth of content curated from past projects, maybe via courses you’ve previously released or workshops you’ve delivered…
Then it’s entirely possible to build a membership website a lot quicker than you may think.
Realistically, if we’re just talking about the website itself, you can have it up and running and ready to take paying members in less than 24 hours.
Sounds awesome doesn’t it?
But this isn’t something we’d recommend for everyone…
Read MoreHow Are You Celebrating Membership Day on Feb 28th?
Did you realise there isn’t an official day celebrating the wonderful world of memberships?
Heck, when ‘National Step in a Puddle and Splash Your Friends Day’ is an actual thing, I think us membership site owners deserve to have a day of our own!
So we’re leading the charge to make February 28th officially Membership Day.
And we’d like to encourage you to take part and use this day to celebrate your fantastic membership and the amazing people who are part of it.
Membership Day is all about helping to raise awareness of and celebrate online memberships: the people who run them, the people who join them and everything in between.
As such, there’s no right or wrong way to celebrate it!
But if you’re feeling stuck for ideas, here’s 10 ways you could celebrate to get your creative juices flowing…
Read More10 Ways to Personalise and Tailor Your Member Experience
How can you personalise and tailor your member experience?
This is something that many don’t even think is possible when it comes to memberships…
Especially when you can potentially have hundreds or thousands of members in a community…
How on earth can you tailor an experience for so many?
Yes memberships are a one-to-many business model…
But that doesn’t mean you can’t offer a personalised, memorable experience for your members.
In fact, it’s important that you do…
Because if the member has a more personalised experience, they’re more likely to extract the elements of your membership where they get the most value…
And this will help them achieve the outcome they aimed for when joining your site…
And make them want to stick around for a long time.
And that’s the goal, right?
So how can you personalise and tailor your member experience?
Let’s walk through 10 techniques…
Read More