In the third and final part of our “launch diary”, we discuss the big day of opening the Academy to the public, the approach we took, what worked, what didn’t and what we’d do differently.Read More
In the second part of our launch diary, we discuss the challenges faced and lessons learned in the final week before opening the doors to the Membership Academy.Read More
We recently opened the doors to the Membership Academy – our very own membership site. In this series of episodes we’re discussing the build up to launch, the challenges we faced, what worked, what didn’t and a lot more.Read More
Like it or not, cancellations are par for the course when it comes to running a membership…
And as much as we’d like to think that our members will stick around forever…
Because why wouldn’t they?!
That’s rarely the case.
Cancellations are a natural part of the member lifecycle…
And something that even the most successful membership owners can’t avoid.
While you can’t prevent cancellations from happening, you can take steps to determine why people are leaving…
So you can put measures in place to make sure you manage the situation in a way that won’t burn any bridges…
Leaves the door open for those members to return should they want to…
And ensure you’re not losing members for the wrong reasons!
So why do members cancel their subscriptions?
Let’s find out…Read More
In this episode we discuss how you can use offline marketing techniques, including business networking, to promote and enhance your membership website.Read More
In this episode I discuss the benefits of offering a trial period for your membership site, and why risk reversal can be the key to increasing your salesRead More
In this episode we discuss the pitfalls of using a private Facebook group for your paid membership community, and why an on-site forum is a better option.Read More
What do you do if you need to get your membership website or online course up and running in just a few days? In this episode we’re talking about how you can bootstrap the creation and launch of your membership site.Read More
With so many membership plugin options, asking for advice from others about which to choose can be a total crap shoot.
We run a popular Facebook group for membership site owners, and are also heavily active in a number of other groups, and time after time we see people post the same question: “What membership plugin should I use?”
Typically what follows is an absolute mess of bad recommendations and conflicting advice that does nothing other than cause confusion.
In this episode of The Membership Guys Podcast, I talk about why most advice on membership plugins is useless, and how you can make sure you’re actually getting the right recommendations for your needs.Read More
If your membership is trading on knowledge and expertise, it stands to reason that building authority and demonstrating your credibility needs to be a major part of your marketing.
If you’re an unknown entity then potential members have very little to go on when it comes to determining whether you can deliver on your promises and help them achieve their goals.
In this episode of The Membership Guys Podcast, I discuss the importance of building authority and how best to leverage this when it comes to promoting your membership.Read More