All Member Onboarding content

How to Create an Extraordinary Member Experience

Imagine this. Your members are fully engaged with your content in your membership site, attending your live calls, talking to one another in your forum…

And most importantly reaping the rewards of being part of your community by achieving awesome results…

That’s the dream, right? 

Believe it or not, this dream can become a reality….

And it all starts with you delivering an extraordinary member experience.

Doing so will not only create loyal and engaged members, it will also turn those members into advocates…

And as we always say, happy members are your absolute best marketing asset!

So what can you do to achieve this? Let’s find out… 

How to Identify Your Member Drop-Off Points

What do you fear most as a membership site owner?

Let us guess… Cancellations?!

We’ll let you into a little secret…

You’re not alone in this.

Cancellations are without doubt the big bad boogeyman of the membership world…

Even your friendly neighbourhood Membership Geeks face this fear with you!

No one likes them…

But the truth is, cancellations are inevitable…

They’re part and parcel of running a membership business.

There are strategies you can implement to reduce the number of cancellations and bring your churn down…

Things like nurturing and engaging your member base, solid retention processes and so on… 

You can also put measures in place to slow your cancellation rate down…

But don’t kid yourself.

Cancellations are going to happen.

As membership owners that’s just something we have to accept….

And handle them gracefully so that we’re not burning our bridges with people who could easily come back and re-join the site in the future.

Sometimes the reasons for cancellation are beyond your control…

And often, they’re even beyond the control of your members…

After all, life happens!

But it’s important to know that there are some predictable drop-off points in memberships that you can identify ahead of time.

Let’s explore this in more detail… 

10 Ways to Personalise and Tailor Your Member Experience

How can you personalise and tailor your member experience? 

This is something that many don’t even think is possible when it comes to memberships…

Especially when you can potentially have hundreds or thousands of members in a community…

How on earth can you tailor an experience for so many?

Yes memberships are a one-to-many business model…

But that doesn’t mean you can’t offer a personalised, memorable experience for your members.

In fact, it’s important that you do…

Because if the member has a more personalised experience, they’re more likely to extract the elements of your membership where they get the most value…

And this will help them achieve the outcome they aimed for when joining your site…

And make them want to stick around for a long time.

And that’s the goal, right? 

So how can you personalise and tailor your member experience? 

Let’s walk through 10 techniques…

5 Ways to Level Up Your New Member Experience

Ever heard the phrase “You only get one chance to create a good first impression?”

This is something you need to remember when welcoming new members into your site.

Because what happens in the initial days and weeks of someone becoming a member is crucial.

A great experience will encourage new members to engage in your community and consume your content…

But more than that it’ll also create a sense of belonging which will make them more likely to stick around for months and years to come.

You may already have an onboarding process that covers the necessary first steps of a member’s journey…

But how can you elevate that experience even more?

Here are five simple but effective ways to level up your new member experience…

21 Quick Tips for Improving Member Retention

Member retention is critical to the long-term success of your membership website.

It costs 7-10 times more on average to win a new member than it does to hold on to an existing one; and if you’re losing more members than you bring in then your business won’t last long!

In this article, we’re giving you 21 quick tips for improvements you can make to your membership strategy in order to improve your member retention.

6 Simple Ways to Make Your Members Feel Extra Special

When it comes to running a membership, most people focus their attention on the content, community, or managing the business itself.

It makes sense, of course…

After all, that’s what people sign up for…

And that’s how you make money…

The thing is, you can have the best content in the world and a super slick platform to host your community…

But if your member experience isn’t up to scratch then people just aren’t going to engage.

They’ll stop logging in, consuming your content and participating in your community…

Which ultimately means they’ll be less likely to stick around long term…

And that’s the last thing you want to happen…

So, what can you do to ensure you’re delivering a fantastic member experience?

What it comes down to is making your members feel extra special and valued…

Here are six simple ways to do that…

3 Tactics We’re Currently Experimenting With Inside Membership Academy

Much of what we do as membership site owners involves experimentation.

Regardless of what some people may try to tell you, there is no one-size-fits-all strategy or magic formula for membership success; you have to test and figure out what works for you.

We recently pulled back the curtain inside Membership Academy to share our own experiments and tests with our members as part of the new ‘Membership Lab’ – and feedback has been incredible.

In this episode, I give an overview of 3 of the most recent tactics we’ve been experimenting with ourselves.

Using Video to Add a Personal Touch to Your Membership Site

With a membership site, you’re usually relying on volume in order to scale. And the more members you have, the less able you may feel to actually connect and engage with all of them.

The truth is, there may often be a large percentage of your members that you don’t really know, and that’s okay. But more so than ever, a little extra personal touch can go a long way.

In this article we’re looking at one way to add that personal touch to your membership site, making your members feel welcome and valued, and increasing the likelihood that they will engage with you and your community, and remain members for longer.

6 Ways to Use Onboarding to Make New Members Feel Welcome

What happens in the minutes, hours, days and weeks following a new member joining are often what will determine the long term success of your membership website.

Onboarding is an area so sorely missed when it comes to memberships, because as online business owners we’re conditioned to focus solely on getting the sale.

In this episode I discuss the importance of giving new members a warm welcome, along with my top tips and tactics for ensuring that they feel part of your community from the instant they join.

5 Things to Include in Your Member Onboarding Sequence

Member onboarding is one of the most essential ingredients for a successful membership website.

But what content should you actually include in your onboarding? While to a large extent this will vary from membership to membership, there are some common areas that you will most likely want to cover to ensure onboarding success.