All Member Engagement content

8 Simple Ways to Add a Personal Touch to your Membership

The one-to-many aspect of the membership model is one of it’s greatest benefits.

Being able to serve your audience on a larger scale is what attracts a lot of membership owners to this type of business – however it does come at a cost.

The larger your membership grows, the less able you are to create a more personal connection with individual members, and that can be unsatisfying for both them and you.

However there are still ways you can add a personal touch to your membership, even with hundreds and thousands of members to serve, and in this episode I talk about 8 of the best ways to do that.

How to Create an Extraordinary Member Experience

Imagine this. Your members are fully engaged with your content in your membership site, attending your live calls, talking to one another in your forum…

And most importantly reaping the rewards of being part of your community by achieving awesome results…

That’s the dream, right? 

Believe it or not, this dream can become a reality….

And it all starts with you delivering an extraordinary member experience.

Doing so will not only create loyal and engaged members, it will also turn those members into advocates…

And as we always say, happy members are your absolute best marketing asset!

So what can you do to achieve this? Let’s find out… 

Are Facebook Groups a Viable Option for Membership Communities in 2022?

Are Facebook groups a viable option for membership communities in 2022?

This is a debate that’s been raging in the membership space for quite some time!

The decision over where your paid community should live is still a big question for many membership owners…

But as is often the case when it comes to memberships, there isn’t a ‘one size fits all’ answer.

There are pros and cons to all options. 

It’s not exactly news that we’re not huge fans of using a private Facebook group for your membership community…

We’re sure you’ve heard Mike get on his soapbox about it once or twice! 

But, we aren’t here to tell you that this option definitely isn’t right for your membership.

There’s a lot to be said from both sides of the argument…

And a lot of changes in recent years – both good and bad.

We’re here to give you the facts about both sides so you can make an informed decision based on the kind of membership you want to run.

So let’s go through the pros and cons of using Facebook groups for your membership community… 

10 Ways to Personalise and Tailor Your Member Experience

How can you personalise and tailor your member experience? 

This is something that many don’t even think is possible when it comes to memberships…

Especially when you can potentially have hundreds or thousands of members in a community…

How on earth can you tailor an experience for so many?

Yes memberships are a one-to-many business model…

But that doesn’t mean you can’t offer a personalised, memorable experience for your members.

In fact, it’s important that you do…

Because if the member has a more personalised experience, they’re more likely to extract the elements of your membership where they get the most value…

And this will help them achieve the outcome they aimed for when joining your site…

And make them want to stick around for a long time.

And that’s the goal, right? 

So how can you personalise and tailor your member experience? 

Let’s walk through 10 techniques…

Tips and Techniques to Encourage Members to Consume Your Content

As membership owners, we put so much time, energy and resources into creating awesome content…

But how do we make sure members actually consume it?

Ideally, you want members to complete your courses, watch video tutorials, download materials and progress towards achieving their goals.

But sometimes, they need a little dose of inspiration or a reminder of the fantastic content you have to offer.

So how can you give members a little nudge in the right direction to consume your content?

Here are four simple tips and techniques you can adopt…

5 Ways to Level Up Your New Member Experience

Ever heard the phrase “You only get one chance to create a good first impression?”

This is something you need to remember when welcoming new members into your site.

Because what happens in the initial days and weeks of someone becoming a member is crucial.

A great experience will encourage new members to engage in your community and consume your content…

But more than that it’ll also create a sense of belonging which will make them more likely to stick around for months and years to come.

You may already have an onboarding process that covers the necessary first steps of a member’s journey…

But how can you elevate that experience even more?

Here are five simple but effective ways to level up your new member experience…

How to Inject New Life Into a Stale Membership Website

New member signups have dwindled….

Engagement is at a low point… 

And your membership has become what can only be described as a ghost town… 

This is every membership owner’s worst nightmare…

But a challenge many face from time to time…

When it comes to growing your membership, momentum plays a huge role in helping you achieve success… 

And when it slows down and starts to stagnate, while it may be a worry, there are some things you can do to get it back on track… 

If this is something you’re struggling with right now…

We’re here to help! 

Here’s how to inject new life into a stale membership… 

4 Simple But Effective Ways to Deliver Massive Value to Your Members

Membership sites are a value exchange…

When a member makes the decision to enter your community and pay you on an ongoing basis…

It’s important that you hold up your end of the bargain and consistently deliver.

In other words, you need to give members a reason to stick around…

And very often this comes in the form of creating content and being present every day in your forum or Facebook group …

These are the primary means of providing that value…

But there are other simple tactics you can utilize that ensure you deliver massive value to your members…

Ones that don’t rely on you constantly creating premium content.

Let’s find out what they are…

How to Create a Private Podcast for your Members

It’ll probably come as no surprise to you that I am a huge fan of podcasting…

And I mean huge… 

That’s why I’ve recorded hundreds of episodes over the years…

In fact, I’d go as far as to say that The Membership Guys and Membership Academy wouldn’t be where it is today without our podcast…

It has genuinely helped us grow our business. 

But while we’ve always seen podcasting as a great way of attracting new members, it’s not something we’ve ever really explored as a medium for serving people inside your membership…

How to Encourage Engagement without Nagging Your Members

There’s fine line between encouraging engagement in your membership and simply nagging your members.

The last thing you want to do is get on their nerves…

As membership site owners, we want our members to consume content, interact in the community, and use the membership they pay for…

After all, if they don’t, they won’t be a member for very long… 

But once someone becomes disengaged, your constant messages reminding them what they haven’t done won’t make them want to login.

It will most likely have the opposite effect…

So, how can you encourage engagement without alienating your members?

Here are some of our top tips…