How would you like to make more money in your membership today?
It’s a no brainer, right? Of course you do.
As membership owners, we’re naturally always looking at ways to increase revenue.
Most of the time this will include planning long-term sales and marketing strategies, but what about the here and now?
There are tactics you can implement today to inject some additional revenue into your business…
And I’m here to share them with you.
Here are four things you can do today to drive membership revenue…Read More
Promoting your membership using social media has it’s challenges.
There’s a lot of noise to cut through…
So many platforms out there that we feel pressured to be active on daily…
Sometimes it’s hard to know what what to say to followers.
Or how to even begin building an audience.
And don’t even get us started on those pesky algorithms!
While there’s no easy solution to conquering social media marketing, there are some steps you can take to build a solid foundation that will generate positive results for your membership business.
And we’re here to share them with you!
Here’s our 12 step plan for promoting your membership using social media.Read More
Why are people not joining your membership website?
You could have the most incredible membership…
One where you work tirelessly perfecting each and every little element of it…
But people aren’t joining and you’re left scratching your head wondering why.
Well there may be a good reason for it…
And we’re going to help you find out what it is.
Here are nine common reasons people aren’t joining your membership site…Read More
Can you tell the difference between good marketing advice and bad marketing advice?
There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.
Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.
So, how do we avoid the nonsense?
I’ve rounded up the six most common membership marketing myths, and how you can avoid them…Read More
Building an audience is essential to the success of your membership.
After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?
“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.
But where do you start? How do you actually find your audience?Read More
Most online membership owners use content marketing as a means of attracting new members.
Sharing useful articles, podcasts or videos on their blog is a proven way to generate traffic, establish credibility and build the trust that will have your audience wanting more from you.
But how do you connect the dots between your blog and your membership, so that readers go on to become members?Read More
If you’ve been following us for a while, you’ll know that we are… let’s say skeptical about the value of closed door memberships (that is, only opening your membership for new members at set times).
We make no secret of our preference for the evergreen approach (letting members join at any time) and the vast majority of successful memberships in the world follow this model.
It’s not controversial to say an evergreen membership is preferable to a closed door one.
But (there’s always a but, isn’t there?) we don’t live in a world of absolutes.
There are some situations in which a closed door membership model is the smart choice and we would actually encourage you to give it a try.Read More
Facebook remarketing is one of the most exciting developments in online advertising in recent years.
Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.
When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…Read More
Social proof is a powerful, persuasive factor when it comes to making buying decisions.
If we see others behaving in a particular way, buying a product or, say, joining a membership site; then we’re far more inclined to follow suit.
More and more, customers are basing their buying decisions on what other people recommend, rather than promotions, discounts and other sales tactics.
Check out the 7 ways that you can add social proof to your membership sales page.Read More
Your sales funnel is a key part of attracting new members to your community; and so it’s no surprise that some membership owners have a constant itch to tweak and tinker with every little detail.
However making constant adjustments to your funnel is seriously counter-productive and could actually be hurting your business.
So, how often should you adjust your membership sales funnels?Read More