All Member Acquisition content

Understanding the Customer Journey with Kenda Macdonald

Do you understand the buyer behaviour of your potential members? 

The journey they go through before making the decision to join your membership…

Believe it or not, understanding the psychology behind buyer behaviour will help you grow your membership… 

It will inform how you market to them, interact with them and ensure you give them exactly what they need at every stage of the buying process so they press the ‘join now’ button when they’re ready… 

So how can you get this right? 

We speak to Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, ‘Hack the Buyer Brain’, to talk about behavioural automation and how you can leverage it for your membership. 

Kenda has her own successful membership site, The Marketing Automation Academy, and is a forensic psychology major.

She explains that by learning how members make buying decisions, we can reverse engineer that journey to encourage signups…

Read on to hear what she has to say… 

Are These Roadblocks Costing You Membership Sales?

Are there obstacles in your membership that are costing you sales?  

It’s very likely there are, and you’re just not aware of it…

There are some all too common roadblocks that are costing membership owners sales and signups.

Often people don’t realise it’s happening because they don’t even know these obstacles exist

But it’s crucial to identify and address them if we want to boost sign ups.

The good news is that most of the time it all boils down to some very common obstacles that can easily be fixed…

And as always, we’re here to help you with that.

We’ve compiled the six of the most common roadblocks with our tips on how to smash through them to gain those sales.

4 Things You Can Do Today to Drive Membership Revenue

How would you like to make more money in your membership today?

It’s a no brainer, right? Of course you do. 

As membership owners, we’re naturally always looking at ways to increase revenue.

Most of the time this will include planning long-term sales and marketing strategies, but what about the here and now?

Good news!

There are tactics you can implement today to inject some additional revenue into your business…

And I’m here to share them with you.

Here are four things you can do today to drive membership revenue…

Promoting Your Membership using Social Media: A 12 Step Plan

Promoting your membership using social media has it’s challenges.

There’s a lot of noise to cut through…

So many platforms out there that we feel pressured to be active on daily…

Sometimes it’s hard to know what what to say to followers.

Or how to even begin building an audience.

And don’t even get us started on those pesky algorithms! 

While there’s no easy solution to conquering social media marketing, there are some steps you can take to build a solid foundation that will generate positive results for your membership business.

And we’re here to share them with you!

Here’s our 12 step plan for promoting your membership using social media.

Why People Aren’t Joining Your Membership Site

Why are people not joining your membership website? 

You could have the most incredible membership…

One where you work tirelessly perfecting each and every little element of it…

But people aren’t joining and you’re left scratching your head wondering why.

Well there may be a good reason for it…

And we’re going to help you find out what it is.

Here are nine common reasons people aren’t joining your membership site…

Busting The Most Common Membership Marketing Myths

Can you tell the difference between good marketing advice and bad marketing advice?

There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.

Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.

So, how do we avoid the nonsense?

I’ve rounded up the six most common membership marketing myths, and how you can avoid them…

How to Start Building an Audience for Your Membership Site

Building an audience is essential to the success of your membership.

After all if you have no audience to speak of, then who are you going to sell to? Where are your members going to come from?

“Build it and they will come” is, unfortunately, a myth – so you need to invest time in growing your own audience in terms of your email subscribers, website visits, podcast listeners, social followers and, of course, paying members.

But where do you start? How do you actually find your audience?

How to Drive Traffic From Your Blog to Your Membership

Most online membership owners use content marketing as a means of attracting new members.

Sharing useful articles, podcasts or videos on their blog is a proven way to generate traffic, establish credibility and build the trust that will have your audience wanting more from you.

But how do you connect the dots between your blog and your membership, so that readers go on to become members?

6 Situations Where The Closed Door Membership Model Makes Sense

If you’ve been following us for a while, you’ll know that we are… let’s say skeptical about the value of closed door memberships (that is, only opening your membership for new members at set times).

We make no secret of our preference for the evergreen approach (letting members join at any time) and the vast majority of successful memberships in the world follow this model.

It’s not controversial to say an evergreen membership is preferable to a closed door one.

But (there’s always a but, isn’t there?) we don’t live in a world of absolutes.

There are some situations in which a closed door membership model is the smart choice and we would actually encourage you to give it a try.

Facebook Remarketing Strategies for Membership Websites

Facebook remarketing is one of the most exciting developments in online advertising in recent years.

Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown.

When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing…