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Using Online Summits to Attract New Members with Krista Miller

Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with ‘event marketing’ and converting a captive audience into paying subscribers.

In this episode of the Membership Geeks Podcast, I’m joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit…

7 Ways to Get New Members Once Your Membership Launch is Done

In many ways your membership launch is some of the easiest marketing you’ll ever do.

Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.

However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?

Top Takeaways from the Online Membership Industry Report 2022

Do you know what the average churn rate is for a typical online membership?

How about revenue benchmarks?

Average conversion rates?

What about the most popular tech solutions? Or the most effective marketing channels?

Truth is, there’s very little reliable data available about the online membership industry.

That’s because this market is relatively tiny.

It’s a niche, of a niche, of a niche.

What data we do have tends to come from either the broader subscription industry, or from membership associations.

Neither of which reflect the online membership world.

A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.

And now it’s time for an update…

We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.

And we’ve compiled those results into the Online Membership Industry Report 2022

In today’s episode of the Membership Geeks Podcast, I’m sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year’s report.

How to Stand Out as the Go-To Expert on your Membership Topic

You know your membership topic inside out, so potential members should instantly want to sign up to your site, right?

Unfortunately it doesn’t work like that…

You need to lay some groundwork first so that potential members know exactly what they’re signing up for.

And part of that is building trust…

Trust that you know what you’re talking about and can help them solve a particular problem that they’re facing…

In other words, they need to be sure that you’re the expert that can help them…  

And that’s not always an easy thing to do, especially if you’re new to your industry or operate in a competitive market.  

So how can you stand out as the go-to expert on your membership topic?

Let’s find out…

6 Ways to Breathe New Life into Older Membership Content

If you’ve been in the membership game for a few years, the chances are that some of the content you created early on in your journey is starting to age.

But does that mean it’s lost its value?

Not necessarily.

Sure, some information will eventually fall out of fashion or even become inaccurate…

But you’d be surprised at the number of people who have a lot of gold sitting at the bottom of their archives…

And that’s something you don’t want to go to waste!

You see, not every topic changes…

Some subjects you created content on years ago could still be relevant today…

So, rather than watching your library grow bigger by the day, maybe it’s time to revisit your older content and put it to good use…

You never know, you might even gain some new members while you’re at it!

Here are 6 things you can do… 

Understanding the Customer Journey with Kenda Macdonald

Do you understand the buyer behaviour of your potential members? 

The journey they go through before making the decision to join your membership…

Believe it or not, understanding the psychology behind buyer behaviour will help you grow your membership… 

It will inform how you market to them, interact with them and ensure you give them exactly what they need at every stage of the buying process so they press the ‘join now’ button when they’re ready… 

So how can you get this right? 

We speak to Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, ‘Hack the Buyer Brain’, to talk about behavioural automation and how you can leverage it for your membership. 

Kenda has her own successful membership site, The Marketing Automation Academy, and is a forensic psychology major.

She explains that by learning how members make buying decisions, we can reverse engineer that journey to encourage signups…

Read on to hear what she has to say… 

Top Takeaways from Social Media Marketing World 2022

Fresh on the back of attending Social Media Marketing World 2022, we’re sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy.

Essential Guide to GDPR for Membership Site Owners

GDPR is the EU data privacy law that came into effect on May 25th 2018 – and it affects you even if you’re not actually in the EU.

I’m sure by now you’ve already seen a lot of articles and videos about GDPR, but maybe you’re still not entirely sure what you actually need to do, especially for your membership site.

So in this article we’re looking at what these new regulations actually are, how they apply to you, and most importantly, how they might impact you as a membership site owner.

Are These Roadblocks Costing You Membership Sales?

Are there obstacles in your membership that are costing you sales?  

It’s very likely there are, and you’re just not aware of it…

There are some all too common roadblocks that are costing membership owners sales and signups.

Often people don’t realise it’s happening because they don’t even know these obstacles exist

But it’s crucial to identify and address them if we want to boost sign ups.

The good news is that most of the time it all boils down to some very common obstacles that can easily be fixed…

And as always, we’re here to help you with that.

We’ve compiled the six of the most common roadblocks with our tips on how to smash through them to gain those sales.

Using Testimonials to Grow Your Membership

Testimonials are an extremely powerful tool in your marketing arsenal because of the social proof they provide… 

Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much, much further than any marketing copy you write yourself.

And testimonials from happy successful members are amongst the most effective types of social proof there is.

However, too often membership owners take a passive approach when it comes to getting and leveraging testimonials…

Waiting for members to provide them with feedback rather than proactively encouraging them to do so.

Regular, focused campaigns aimed at collecting member testimonials – and most importantly using them effectively – will add a whole new level to the marketing of your membership…

Let’s take a closer look at how you can do this…