Membership Geeks

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6 Changes That Will Improve Your Membership’s Email Marketing Results

Are you using email marketing to drive member signups? 

If done correctly, a strong email strategy will increase the flow of people into your membership sales funnel, turning complete strangers into paying members.

In simple terms, they’ll come into your world, consume a free piece of content…

Maybe by reading your blog, listening to your podcast or downloading a lead magnet…   

And they’re left wanting more, so subscribe to your email list to receive regular updates from you.

And once they’re on your list, that’s when the hard work begins…  

Because it’s not enough to have these people simply reading your emails…

You want to inspire them to take action…

To press the ‘join here’ button your sales page and enter your membership community…

But how can you do this?  

Here are six ways to level up your email marketing efforts so you can convert more subscribers into paying members…

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4 Things You Can Do Today to Drive Membership Revenue

How would you like to make more money in your membership today?

It’s a no brainer, right? Of course you do. 

As membership owners, we’re naturally always looking at ways to increase revenue.

Most of the time this will include planning long-term sales and marketing strategies, but what about the here and now?

Good news!

There are tactics you can implement today to inject some additional revenue into your business…

And I’m here to share them with you.

Here are four things you can do today to drive membership revenue…

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Promoting Your Membership using Social Media: A 12 Step Plan

Promoting your membership using social media has it’s challenges.

There’s a lot of noise to cut through…

So many platforms out there that we feel pressured to be active on daily…

Sometimes it’s hard to know what what to say to followers.

Or how to even begin building an audience.

And don’t even get us started on those pesky algorithms! 

While there’s no easy solution to conquering social media marketing, there are some steps you can take to build a solid foundation that will generate positive results for your membership business.

And we’re here to share them with you!

Here’s our 12 step plan for promoting your membership using social media.

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Why People Aren’t Joining Your Membership Site

Why are people not joining your membership website? 

You could have the most incredible membership…

One where you work tirelessly perfecting each and every little element of it…

But people aren’t joining and you’re left scratching your head wondering why.

Well there may be a good reason for it…

And we’re going to help you find out what it is.

Here are nine common reasons people aren’t joining your membership site…

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5 Essential Emails Every Membership Sales Series Needs

Looking to drive sign ups for your membership using email marketing?

Well that’s good because your email list can be a gold mine for bringing in new members!

That’s because when someone subscribes to your email list, they’re expressing an intent…

They want to learn more from you.

So this is the perfect time to strike while the iron is hot…

And send them an automated series of email follow ups.

These emails are specifically designed to let your subscribers get to know you and your brand better…

What you offer, how you can help them…

And begin sowing the seeds to nurture your relationship further with the aim of eventually converting subscribers to paying members…

Sounds good doesn’t it?

But what should these emails cover?

We’ve got the answer.  

Here are five essential emails that every membership email series needs.

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Why You Need to Take People Behind the Scenes of your Membership

Do your potential members understand your membership offering?

The benefits of joining your membership…

What to expect as a member…

And how you can help them take the necessary steps to reach their desired outcome?

More often than not the answer to this is a resounding no. 

And this can be for many reasons…

The most common of which is that they simply don’t know what’s inside the box.

In other words, they have no idea what goes on inside your membership…

And that’s preventing them pressing the ‘join today’ button on your sales page.

It’s our job as membership website owners to rectify this…

And there’s one very simple but powerful marketing tactic you can use to do that:

Taking them behind the scenes of your membership… 

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Switching Membership Enrolment Models: Open to Closed

Are you thinking of switching your membership enrolment model from open to closed? 

If you’ve been following us for a while, you’ll know that I’m not usually the biggest fan of the closed-door model…

In my experience, the memberships that do best are the ones that are always open…

However, there are definitely some situations where a closed-door membership makes sense…

And I’m not here to convince you otherwise.

What I am here for is to help you prepare to make this switch…

To consider all the implications…

And prepare you for what’s next once your doors are closed.

Because managing a closed-door membership is very different in a lot of ways from an open-door one…

And many people who make the switch aren’t fully aware of what lies ahead for them…

And find the process difficult to manage…

Or regret their decision to make the change…

Let’s make sure you’re not one of them! 

Here’s what you should take into consideration before switching your membership from an open to a closed-door model…

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12 Universal Truths of Membership Marketing

As membership site owners, we’re constantly looking for new ways to market ourselves…

But the world of online marketing moves quickly.

Things are always changing, always evolving.

And it can seem like every day there’s a new tactic or platform we need to jump on to drive member sales.

However for as fast-moving as things may seem, it’s important to recognise something:

There are some core universal marketing truths that will never, EVER change. 

Before you get too carried away with that shiny new platform or this months hot new marketing trend – here are a few key things you need to remember…

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How We Built Our Audience Before Launching Our Membership

How do you build an audience before you launch your membership?

This is a question every successful membership owner has had to contemplate at one point.

Because doing things the other way around – launching a membership and then trying to find an audience – simply doesn’t work.

When Callie and I decided to launch Membership Academy, we started pretty much from zero…

We had little to no audience and our marketing activity was inconsistent…

Yet we’ve gone on to build a seven figure business that has attracted thousands of members…

So how did we do it? 

Here’s the story of how we built our audience before launching our membership…

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Using Instagram Stories to Promote Your Membership

Instagram is by far one of the most popular social media platforms in the world.

Everyone from influencers and small businesses to large corporates are using it daily to promote their brands…

And you can see why with all its nifty features.

But that’s not what Instagram was originally designed for.

Its original purpose as a photo sharing app was for users to post images of food, sunsets and selfies.

That’s why out of all of the social media platforms, Instagram isn’t always the easiest one to use to promote your membership business…

One of the main reasons for this is that it doesn’t allow you to share a link in your posts like you can on other channels such as Twitter, LinkedIn and Facebook.

So how do you actively promote your membership without the ability to post links?

Use Instagram Stories.

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