Membership Geeks

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6 Ways to Breathe New Life into Older Membership Content

If you’ve been in the membership game for a few years, the chances are that some of the content you created early on in your journey is starting to age.

But does that mean it’s lost its value?

Not necessarily.

Sure, some information will eventually fall out of fashion or even become inaccurate…

But you’d be surprised at the number of people who have a lot of gold sitting at the bottom of their archives…

And that’s something you don’t want to go to waste!

You see, not every topic changes…

Some subjects you created content on years ago could still be relevant today…

So, rather than watching your library grow bigger by the day, maybe it’s time to revisit your older content and put it to good use…

You never know, you might even gain some new members while you’re at it!

Here are 6 things you can do… 

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Understanding the Customer Journey with Kenda Macdonald

Do you understand the buyer behaviour of your potential members? 

The journey they go through before making the decision to join your membership…

Believe it or not, understanding the psychology behind buyer behaviour will help you grow your membership… 

It will inform how you market to them, interact with them and ensure you give them exactly what they need at every stage of the buying process so they press the ‘join now’ button when they’re ready… 

So how can you get this right? 

We speak to Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, ‘Hack the Buyer Brain’, to talk about behavioural automation and how you can leverage it for your membership. 

Kenda has her own successful membership site, The Marketing Automation Academy, and is a forensic psychology major.

She explains that by learning how members make buying decisions, we can reverse engineer that journey to encourage signups…

Read on to hear what she has to say… 

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Are These Roadblocks Costing You Membership Sales?

Are there obstacles in your membership that are costing you sales?  

It’s very likely there are, and you’re just not aware of it…

There are some all too common roadblocks that are costing membership owners sales and signups.

Often people don’t realise it’s happening because they don’t even know these obstacles exist

But it’s crucial to identify and address them if we want to boost sign ups.

The good news is that most of the time it all boils down to some very common obstacles that can easily be fixed…

And as always, we’re here to help you with that.

We’ve compiled the six of the most common roadblocks with our tips on how to smash through them to gain those sales.

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Using Testimonials to Grow Your Membership

Testimonials are an extremely powerful tool in your marketing arsenal because of the social proof they provide… 

Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much, much further than any marketing copy you write yourself.

And testimonials from happy successful members are amongst the most effective types of social proof there is.

However, too often membership owners take a passive approach when it comes to getting and leveraging testimonials…

Waiting for members to provide them with feedback rather than proactively encouraging them to do so.

Regular, focused campaigns aimed at collecting member testimonials – and most importantly using them effectively – will add a whole new level to the marketing of your membership…

Let’s take a closer look at how you can do this…

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Email Marketing Strategy for Memberships with Rob & Kennedy

Email marketing is dead…

That’s what some people say, but is this actually the case?

This is a subject that came up recently when I spoke to experts on the wonderful world of email marketing, Rob and Kennedy, founders of The Email Marketing Heroes…

It’s their opinion – as well as ours – that email is still an extremely powerful tool in your marketing arsenal…

And if you utilize them in the right way, they can be your main driving source for new member sales.

But if you dive in without a proper plan, your emails could end up living in spam and the trash folder.

So how can you create a solid email marketing strategy that delivers results?

Rob and Kennedy – fast becoming recognized for re-shaping the way we think about email marketing – really know their stuff when it comes to this…

And they’re very kindly sharing their take on the dynamics of modern-day email marketing with us!

So get your notepad at the ready to find out how you can use email marketing to grow your membership.

Let’s dive in… 

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6 Changes That Will Improve Your Membership’s Email Marketing Results

Are you using email marketing to drive member signups? 

If done correctly, a strong email strategy will increase the flow of people into your membership sales funnel, turning complete strangers into paying members.

In simple terms, they’ll come into your world, consume a free piece of content…

Maybe by reading your blog, listening to your podcast or downloading a lead magnet…   

And they’re left wanting more, so subscribe to your email list to receive regular updates from you.

And once they’re on your list, that’s when the hard work begins…  

Because it’s not enough to have these people simply reading your emails…

You want to inspire them to take action…

To press the ‘join here’ button your sales page and enter your membership community…

But how can you do this?  

Here are six ways to level up your email marketing efforts so you can convert more subscribers into paying members…

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4 Things You Can Do Today to Drive Membership Revenue

How would you like to make more money in your membership today?

It’s a no brainer, right? Of course you do. 

As membership owners, we’re naturally always looking at ways to increase revenue.

Most of the time this will include planning long-term sales and marketing strategies, but what about the here and now?

Good news!

There are tactics you can implement today to inject some additional revenue into your business…

And I’m here to share them with you.

Here are four things you can do today to drive membership revenue…

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Promoting Your Membership using Social Media: A 12 Step Plan

Promoting your membership using social media has it’s challenges.

There’s a lot of noise to cut through…

So many platforms out there that we feel pressured to be active on daily…

Sometimes it’s hard to know what what to say to followers.

Or how to even begin building an audience.

And don’t even get us started on those pesky algorithms! 

While there’s no easy solution to conquering social media marketing, there are some steps you can take to build a solid foundation that will generate positive results for your membership business.

And we’re here to share them with you!

Here’s our 12 step plan for promoting your membership using social media.

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Why People Aren’t Joining Your Membership Site

Why are people not joining your membership website? 

You could have the most incredible membership…

One where you work tirelessly perfecting each and every little element of it…

But people aren’t joining and you’re left scratching your head wondering why.

Well there may be a good reason for it…

And we’re going to help you find out what it is.

Here are nine common reasons people aren’t joining your membership site…

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