All Content Creation content

6 Ways to Breathe New Life into Older Membership Content

If you’ve been in the membership game for a few years, the chances are that some of the content you created early on in your journey is starting to age.

But does that mean it’s lost its value?

Not necessarily.

Sure, some information will eventually fall out of fashion or even become inaccurate…

But you’d be surprised at the number of people who have a lot of gold sitting at the bottom of their archives…

And that’s something you don’t want to go to waste!

You see, not every topic changes…

Some subjects you created content on years ago could still be relevant today…

So, rather than watching your library grow bigger by the day, maybe it’s time to revisit your older content and put it to good use…

You never know, you might even gain some new members while you’re at it!

Here are 6 things you can do… 

Tips and Techniques to Encourage Members to Consume Your Content

As membership owners, we put so much time, energy and resources into creating awesome content…

But how do we make sure members actually consume it?

Ideally, you want members to complete your courses, watch video tutorials, download materials and progress towards achieving their goals.

But sometimes, they need a little dose of inspiration or a reminder of the fantastic content you have to offer.

So how can you give members a little nudge in the right direction to consume your content?

Here are four simple tips and techniques you can adopt…

Should I Include All My Products and Content Inside My Membership?

Does every piece of content you create need to go inside your membership?

You might be thinking “well yes of course it does, my business is all about my membership”…

But what if you want to sell it as a standalone product?

This is something that’s come up a few times in Membership Academy and in our Facebook community…

And it’s a strange one… 

Because for some the answer is obvious…

Just to go ahead and create a standalone product…

But for others it’s a bit more complicated…

As creating separate products and content from your membership can sometimes cause a lot of confusion in your community…

And even result in some very disgruntled members…

So how can you navigate this? 

Let’s take a look…

Why You Need to Take People Behind the Scenes of your Membership

Do your potential members understand your membership offering?

The benefits of joining your membership…

What to expect as a member…

And how you can help them take the necessary steps to reach their desired outcome?

More often than not the answer to this is a resounding no. 

And this can be for many reasons…

The most common of which is that they simply don’t know what’s inside the box.

In other words, they have no idea what goes on inside your membership…

And that’s preventing them pressing the ‘join today’ button on your sales page.

It’s our job as membership website owners to rectify this…

And there’s one very simple but powerful marketing tactic you can use to do that:

Taking them behind the scenes of your membership… 

How to Create a Private Podcast for your Members

It’ll probably come as no surprise to you that I am a huge fan of podcasting…

And I mean huge… 

That’s why I’ve recorded hundreds of episodes over the years…

In fact, I’d go as far as to say that The Membership Guys and Membership Academy wouldn’t be where it is today without our podcast…

It has genuinely helped us grow our business. 

But while we’ve always seen podcasting as a great way of attracting new members, it’s not something we’ve ever really explored as a medium for serving people inside your membership…

Using Instagram Stories to Promote Your Membership

Instagram is by far one of the most popular social media platforms in the world.

Everyone from influencers and small businesses to large corporates are using it daily to promote their brands…

And you can see why with all its nifty features.

But that’s not what Instagram was originally designed for.

Its original purpose as a photo sharing app was for users to post images of food, sunsets and selfies.

That’s why out of all of the social media platforms, Instagram isn’t always the easiest one to use to promote your membership business…

One of the main reasons for this is that it doesn’t allow you to share a link in your posts like you can on other channels such as Twitter, LinkedIn and Facebook.

So how do you actively promote your membership without the ability to post links?

Use Instagram Stories.

Membership Toolkit: Live Streaming Edition [October 2020]

In this installment of the Membership Toolkit, we’re doing things a little differently…

While usually the Toolkit is a roundup of a 3-4 top recommendations for various tools to help you in your membership; we’re dedicating this month’s edition to breaking down the setup we use for live video streaming.

Why Every Membership Owner Needs to Focus on Improving their Content

Members join for the content, but they stay for the community.

While anecdotal, this trend can often be observed in memberships of all shapes and sizes.

However while the community aspect of most memberships is the glue that holds things together, that certainly doesn’t mean you can slouch when it comes to creating content.

7 Things To Do Before You Publish Your Next Piece Of Membership Content

Most membership sites include some form of premium content locked away behind a paywall.

But locking your content down is a double-edged sword.

You could have the most incredible content in the world, but if the only people who know about it are your paying members then you’re missing on an opportunity to get so much more bang for your buck.

So before you hit ‘publish’ on your next piece of membership content, try implementing these 7 tactics.

Overcoming The Fear Of Giving Away Your Expertise For Free

Over the years we’ve worked with thousands of memberships of all shapes and sizes; and for all their variety and the niches they occupy, the majority of those memberships have something in common:

They’re based on expertise – they’re founded by an expert in a specialist field, and their currency is their expertise and knowledge.

And they face a catch-22.

You need to demonstrate and prove your expertise in order to persuade people to join your membership.

And the best way to do that is through content marketing.

But giving away your best ideas for free means nobody will want or need to join – right?